Omnicom has formally launched Lola USA, a shop which brings together select resources from two of the holding company’s former agencies, 180 US and adam&eveDDB New York.
Led by CEO Agathe Guerrier and chief creative officer JD Jurentkuff, Lola USA opens with 50 percent of the organization dedicated to creative roles. Originally founded in Madrid, Lola has earned global recognition for its creative work, and this move in the American market represents the brand’s elevation into a broader, globally connected micro-network consisting of Lola Madrid, LolaTBWA in Brazil and the newly created Lola USA.
With clients including Porsche, adidas, Molson Coors, JetBlue, McCain, and Disney, Lola USA focuses on delivering breakthrough creative work grounded in strong strategic thinking through the unification of two highly regarded North American teams under one new identity. Capabilities at Lola USA span brand and marketing strategy, enduring platforms, campaigns, brand design, and social and editorial storytelling.
“Many marketers are feeling the squeeze, with shrinking ambition driven by tighter budgets and uncertainty,” said CEO Guerrier. “Launching a creative agency in the U.S. right now may seem counterintuitive, but that is exactly what gets us fired up. We’re here to position a new type of agency; one that combines the artisanal culture of an independent, with the depth of technology and connected capabilities only Omnicom can provide. An agency reimagined for the future, with consultative acumen and cultural edge.”
More than half of the talent at Lola USA brings over a decade of experience, reflecting a commitment to human craft underpinned by Omnicom’s AI and platform capabilities. This structure is intentional–to put investment into talent over the service model.
Guerrier has two decades of marketing, brand, and communications experience across Paris, Tokyo, London, and Los Angeles. She most recently served as CEO of 180 US, where she united the L.A. and NYC offices.
Jurentkuff will step into the role of CCO, having served in that same capacity at 180 US. He’s no stranger to big brands and big moments, collecting over 100 major advertising awards including Gold at Cannes Lions and two Emmy Awards. Prior to 180 US, Guerrier and Jurentkuff held leadership positions at TBWAWorldwide and Apple agency, TBWAMedia Arts Lab, respectively.
“We’re unashamedly ambitious,” said Jurentkuff. “From top to bottom, there’s something beautifully irrational about how driven this team is to solve hard problems for our clients. We’re hungry. We’re obsessed. And we won’t rest until our friends jealously text us about what we’ve created.”
Operating across Los Angeles and New York, Lola USA is built to prioritize craft and experience at every level. The agency executes a player-coach model, where leadership remains hands-on in the work. Design plays a central role; embedded across disciplines rather than siloed. Kimmy Harvey serves as head of creative operations, a role she filled at adam&eveDDB, while Mike Bokman and Jason Ashlock are executive creative directors. Bokman and Ashlock were ECDs at 180 and adam&eveDDB, respectively. Mitch Horton, who served as head of design at adam&eveDDB, takes on the same role at Lola USA.
On the strategy and business side at Lola USA, Elliott Bastien serves as head of strategy, Laura Cona as chief growth officer, Devon Hay as managing director, Caroline Jackson as chief client officer, and Margaret Coleman as head of account management. Bastien and Hay come over from 180 while Jackson and Coleman were with adam&eve. Cona most recently was chief growth & marketing officer at TBWAChiatDay, New York, after having held that same role for North America at DDB.
Lola USA will debut its first major work in the coming months, including campaigns for adidas and Porsche.
