The One Club for Creativity has set the first group of global creative leaders who will serve as jury presidents for The One Show 2024.
This represents the first time in its 51-year history that The One Show will have jury presidents. These top creatives from around the world will lead judging for each discipline, and have a vote on the work.
Confirmed One Show 2024 jury presidents, by discipline, are as follows:
- Brand-Side/In-House: Rapha Abreu, Global VP, Design, The Coca-Cola Company, Atlanta
- Branded Entertainment: Geoff Edwards, ECD, Brand, Gale, Los Angeles
- Creative Effectiveness: Carmen Rodriguez, Global Chief Growth Officer, Partner, GUT, Miami
- Creative Use of Data, Creative Use of Technology: Kaleeta McDale, Chief Experience Design Officer, VMLY&R, Atlanta
- Cultural Driver: Jayanta Jenkins, VP, Creative, Starbucks, Seattle
- Direct Marketing: Ari Weiss, Global CCO, DDB Worldwide, New York
- Experiential & Immersive, Integrated: Danilo Boer, Global Creative Partner, FCB Global, New York
- Film & Video: Jason Campbell, CCO, Translation, Culver City
- Fusion Pencil: Keka Morelle, CCO, Latam, Ogilvy, São Paulo
- Gaming: Francine Li, Global Head of Marketing, Riot Games, Los Angeles
- Green Pencil: Mikki Brunner, Worldwide ECD, Garnier, Publicis Conseil, Paris
- Health & Wellness, Pharma: Laura Florence, CCO, HAVAS Health & You, São Paulo
- IP & Product Design: Heather Bosch, ECD, Consumer Products & Retail, IDEO, Cambridge
- Moving Image Craft & Production: Nina Aaldering, Film Director, Amsterdam
- Music & Sound Craft: Brian Yessian, Partner, CCO, Yessian Music and Sound Design, New York
- Out of Home, Print & Promotional: Pancho Cassis, Global CCO, Partner, DAVID, Madrid
- Public Relations: Emma De La Fosse, CCO, Edelman, London
- Social Media: Shannon (Haynes) Washington, CCO, R/GA US, New York
- Sustainable Development Goals Pencil: Nick Garrett, Global Lead Partner, Marketing & Commerce, Deloitte, Sydney
The One Show 2024 jury presidents for Design, Interactive, Online & Mobile/Interactive & Mobile Craft, and Radio & Audio disciplines will be announced shortly.
In addition, members of The One Club Board of Directors will for the first time be present during judging, serving as non-voting facilitators in jury discussions.
“The One Show’s reputation is built on the integrity of its juries and judging process,” said Kevin Swanepoel, CEO, The One Club. “This year’s introduction of jury presidents, all the most senior-level global creative leaders, will help further this legacy of the fairest and most positive judging process.”
The One Show 2024 juries will be announced in December, with early judging starting in January 2024. Finalists will be announced in April 2024, and Gold, Silver and Bronze Pencil and Merit winners will be unveiled during Creative Week in New York, May 13-17, 2024.
Agencies, brands, production companies and individuals responsible for winning work are included in The One Show Creative Rankings, as well as The One Club’s Global Creative Rankings, which combine points for winning work in The One Show, ADC Annual Awards, Type Directors Club TDC awards, Art Directors Club of Europe (ADCE) Awards, and One Asia Creative Awards. Winners are ranked globally, regionally and by country.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More