Commercial production company and creative collective SUPERLATIVE has added director Robin Comisar to its roster for U.S. representation spanning spots and branded content.
Comisar’s reel encompasses brands such as Mucinex, Amazon, Lipton, Roku, Cumberland Farms, MGM Hotels, InnovAsian, Verizon, and, most recently, his campaign for ZIP, the credit management app, in collaboration with agency Majority, which broke in February. His work for Apple earned a Gold Lion at Cannes in 2019. He had previously been represented for commercials by production house Imposter.
“Comisar’s work is defined by a rare tonal balance that blends grand, often surreal comedic premises with intimate human moments that resonate on a deeper emotional level,” said David Kwan, managing director at SUPERLATIVE.
The SUPERLATIVE team first took notice of Comisar at the 2017 Sundance Film Festival where Comisar’s short film, Great Choice, premiered. An unsettling, darkly comedic piece about a woman trapped inside a retro Red Lobster commercial that spirals into increasingly disturbing territory, Great Choice continued a festival run that year which also included being screened at AFI Fest.
“Robin’s short film caused an insane amount of discussion on the internet, and we took notice,” Pia Clemente, SUPERLATIVE executive producer, said. “It wasn’t just the boldness of the idea, but also the boldness of his vision. Robin is a master of tone.”
SUPERLATIVE creative manager Stefan Dezil added, “Robin fits perfectly on our roster, capturing a unique tone of absurdist and thrillingly paced comedy filmmaking that we are excited to support. In such a competitive space, Robin succeeds with his infectious personality and sense of humor, which carry over into the grace he brings to working with clients and agencies. We have been told by folks from agencies how much they adore him, and that goes a long way. His films push the envelope with genre, tone, and integration of CG and animation, falling right in line with the sensibility of brands like Geico, Old Spice, Coinbase, and more.”
Horror features In development
Beyond his commercial work, Comisar is also emerging as a feature filmmaker and screenwriter, represented by William Morris Endeavor. He currently has two feature films in development, including The Green, a horror project produced by Scott Free Productions.
“I love to pair extremely odd and unique sensibilities with beautiful images,” Comisar said. “I love to bait and switch expectations and make something lovely that also resonates in an absurd way. That grabs people’s attention, and it’s an exciting formula for work that lands. The challenge is finding brands that are willing to make that step. Timid comedy is a recipe for no one laughing.”
