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    Felipe Serradourada Guimaraes takes creative reins at BBH UK & Ireland

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    Felipe Serradourada Guimaraes
    LONDON --

    BBH London has named Felipe Serradourada Guimaraes as chief creative officer, U.K. and Ireland, with overall leadership of the agency’s creative direction and shaping the creative team’s structure and culture.

    Previously executive creative director for BBH London, Serradourada Guimaraes also adds creative responsibility for BBH Dublin to his remit. He continues working in close partnership with CEO Karen Martin and global chief creative officer Alex Grieve.

    Serradourada Guimaraes has been a creative tour de force for BBH London and overseen multiple award-winning and iconic campaigns. From ripping up the OOH rulebook with Tesco ICONS, to Burger King’s “Bundles of Joy” work, which sparked a national debate, and Mentos’ takeover of Fortnite with “Fizzooka,” his unapologetic, culturally impactful work has won multiple awards including three Cannes Lions in 2025.

    In 2026 so far, he has already overseen several impactful campaigns including Tesco’s “Fruit Giant” and “Need Anything From Tesco?” work, Burger King’s humorous “Whopper of a Finish” marathon ads, Missing People’s hard-hitting “Based on a True Story” and Chupa Chups’ smart and inventive “Impossible” lollipop packaging.

    He has also been evolving the shape of the creative department itself with the appointment of Charlene Chandrasekaran as deputy executive creative director in January, and Stephanie McArdle as head of design a month later–a move signaling his intention to ensure design excellence is embedded into everything BBH does.

    BBH CEO Martin said, “Felipe truly embodies our relentless belief in the power of creativity at BBH and he absolutely deserves this promotion. At a time when our industry needs creativity more than ever, he brings the kind of creative energy that can really dig into clients’ business problems and bring results. He really truly cares. I’m excited to see him bring this approach to our Dublin office as well as continuing his excellent work in London.”

    Serradourada Guimaraes first joined BBH as part of the agency’s creative placement scheme in 2010, rising through the ranks before leaving to join R/GA as an associate creative director on Beats by Dre, Google and Nike. He rejoined BBH in 2022 and has been executive creative director for London since January 2025.

    “I couldn’t be more proud to be taking the CCO reins at BBH London, the agency I was born and bred at, as well as overseeing the exciting work going on in our talented Dublin office with clients such as Monzo launching there,” Serradourada Guimaraes said. “I look forward to creating more great work for this agency at such an exciting time in its history.”

    BBH global CCO Grieve added, “Felipe is a creative tour de force and I couldn’t think of a better person to be overseeing London and Dublin at this time. His work consistently moves the needle for clients and I look forward to seeing what comes next.”

    News Categories:News Briefs
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    Tags:Alex GrieveBBH DublinBBH LondonFelipe Serradourada GuimaraesKaren Martin



    Production vet T. Alex Blum gets personal and familial in “An Accident of Birth”; book to come out next week

    Wednesday, May 6, 2026
    T. Alex Blum

    With experience spanning marketing, advertising, consulting, commercial and feature film production, T. Alex Blum is well known throughout the creative and production communities.
    However, as his new book--”An Accident of Birth”--chronicles, Blum wasn’t always in the know when it came to aspects of his own life and familial roots.
    In “An Accident of Birth,” Blum shares the life-altering discovery he made at the age of 60--namely that he was the eldest of four biological brothers he never knew existed. The revelation came when a stranger who turned out to be Blum’s niece received an extra 23andMe test by mistake. Blum, who was born in 1955, had always known he was adopted, yet the secrecy of the era kept every detail of his origins sealed. He spent decades without a single clue about where he came from, or why he had been given up.
    Raised by a wealthy family on Manhattan’s Upper East Side, Blum grew up surrounded by privilege but plagued by a deep sense of disconnection. He often felt out of place and emotionally unmoored, yearning for a sense of belonging that never arrived.
    Having built a career helping others tell their stories, first for brands as a commercial producer and then as a feature film producer--with credits including Behind Enemy Lines and Flight of the Phoenix for 20th Century Fox--Blum finally puts the lens on himself in “An Accident of Birth.”
    More than a memoir of adoption and reunion, “An Accident of Birth” explores the universal emotional landscape shared by adoptees everywhere. With candid, affecting prose, Blum examines the pressures of “adoptee gratitude,” the quiet ache of alienation, and the lifelong search for identity, connection, and... Read More

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