Directed by Aaron Stoller of Biscuit Filmworks for Saatchi & Saatchi, this Tide spot titled “Stains Happen to the Best of Us” highlights that life on and off the track can get messy–and even Olympic athletes aren’t immune from stains. Thank goodness for Tide detergent.
Among those athletes featured in the spot are Olympics medalist Noah Lyles and Olympics legend Carl Lewis.
The spot–with the Paris Olympics in the offing–goes live today (6/24) and will air across TV, streaming, online video and social media.
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Credits
Client Procter & Gamble Brand Tide Agency Saatchi & Saatchi Matt McKay, chief creative officer; Lauren Varvara, SVP, executive creative director; Jon Bellinger, VP, creative director; Lindsey Eckwall, associate creative director; Tracy Dennis, sr. producer; Chris Gilbert, VP, director experience strategy; Ali Gomez, sr. digital strategist; Shayla Nguyen, jr. strategist; Sarah Beaumont, CEO, Woven Collaborative; Caitlin Reynolds, president, Woven Collaborative. Production Company Biscuit Aaron Stoller, director; Shwan Lacy, founding partner; Holly Vega, exec producer; Ryan Bishop, producer; Sean Moody, head of production; Jo Willems, DP; Lester Cohen, production designer; Olivia Willats, wardrobe stylist; Yolanda Winters, makeup artist. Postproduction Harbor Steve Evans, editor; Luke Nelson, assistant editor; Jesse Schwartz, exec producer; Brooke Flowers, post producer; Glen Landrum, mixer; Andrew Wodzanowski, associate mixer; Adrian Seery, colorist; Joni Brandenburg, assistant colorist; Maxwell Hadson, color producer; Vincent Roma, compositing/conform. Talent Acquisition Platinum Rye Entertainment Will Ober, director, celebrity & influencer
"Thankfully I'm Wearing It" campaign spot for Apple Watch
Apple has launched a podcast in China featuring Apple Watch users who share experiences during critical moments in which the device has made a profoundly positive, potentially live-saving difference
Titled “Thankfully, I’m Wearing It,” the digital and social campaign from TBWA\Media Arts Lab, Shanghai, brings together three deeply personal accounts of rescue and recovery powered by Apple Watch features. In this :30 directed by Winnie Lu, we learn about the Apple Watch’s Crash Detection capability whereby the device can detect a severe car crash and help connect the victim--even if unconscious--to emergency services.
[video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2026/04/29005547/YAO_30s_MIP05_EN_0423_1500.mp4"][/video] Read More
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