The second phase of Airbnb’s global “Live There” campaign from TBWAChiatDay continues with the release of three spots, including this one which encourages travelers not to visit Paris but to live there–staying in a neighborhood and meeting people, experiencing the local attractions and getting a feel for the community via Airbnb. In this case, the experiential virtues of “living” in Paris are extolled as we see a visiting family get a real taste of the City of Lights. The campaign mantra is simply, “Wherever you go, don’t go there–Live there.”
Anna Sandilands and Ewan McNicol of RSA directed all three new spots in the campaign.
REGISTRATION REQUIRED to access this page.
Already registered?
LOGIN
Don't have an account?
REGISTER
Registration is FREE and FAST.
The limited access duration has come to an end. (Access was allowed until: 2016-05-19)
Credits
Client Airbnb Agency TBWAChiatDay Stephen Butler, Brent Anderson, Kevin Butler, John Figone, Michael Flannery, Chris Mizutani, Rafael Goncalves, Sarah Johnston, Logan O’Brien, creatives; Tanya LeSieur, Brian O’Rourke, Darryl Hagans, Joseph Haldeman, Dena Moore, Kat Urban, Karen Youngs, Karishma Singh, production. Production RSA Anna Sandilands + Ewan McNicol, directors; Jules Daly, president; Marjie Abrahams, exec producer; Elicia Laport, head of production; Jan Wieringa, Julie Sawyer, line producers; Stephen Strosin, production supervisor; Jim Jolliffe, DP; Thom Murray, global stylist. Editorial Rock Paper Scissors Damion Clayton & Marjorie Sacks, editors; Shada Shariatzadeh, post producer; Mike Spagnoli, assistant editor
Isn’t it nice to know that some things are still real?
In a world increasingly crafting fakes, replicas, and perfectly rendered simulations, there are fewer and fewer places that still celebrate authenticity.
On a day dedicated to lighthearted hoaxes and twists of fate, it seemed a perfect time to release a film that explores what’s real, and not.
That tension sits at the center of “L’ultimo Uomo Reale” (“The Last Real Man”), a new film from Team One and director Sebastian Strasser, in partnership with the marketplace for authenticated luxury resale, The RealReal.
Conceived as a response to The RealReal’s 2024/25 “Ask Yourself What’s Real” campaign theme, the film pushes that question further, by exploring the growing tension between perception and reality in today’s digital world.
At a moment when much of the industry is using AI to scale content, this work flips the lens—using it as both subject and storytelling device. A humorous, slightly unsettling take for anyone who still values the real thing.
Directed and rendered by Strasser, the piece constructs a hyper-real world that feels convincingly human—until it begins to fracture. Subtle glitches give way to a full unraveling, exposing a carefully engineered illusion.
“We’re moving into a world where ‘real’ is no longer a baseline—it’s a premium,” said Chris Graves, Chief Creative Officer, Team One. “We wanted to create a story that lets the illusion hold just long enough to feel convincing—then disrupt it, so you’re forced to reconsider what you’re actually looking at. Because what carries value now isn’t just craft. It’s credibility.”
Team One was inspired by The RealReal’s authentication process... Read More
Type above and press Enter to search. Press Esc to cancel.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
