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    “Tennis, Anyone?” Becomes Tennis For Everyone In Morgan Stanley Spot Directed By SALSA For The Marketing Arm

    By SHOOTUpdated:No Comments2920 Views

    Just ahead of the U.S. Open, Morgan Stanley is releasing its first TV commercial highlighting the partnership it entered into earlier this year with the Women’s Tennis Association (WTA). Titled “Boundaries,” the spot features Canadian tennis pro and Morgan Stanley ambassador, Leylah Fernandez, who first made her mark on the tennis world in 2021 at the age of 19. The ad–which features Fernandez-struck tennis balls dusting up boundaries on the tennis court–highlights the power of the partnership between Morgan Stanley and the WTA in providing increased access to the sport and ensuring that “the game is for everyone.” 

    “Boundaries” was created by agency The Marketing Arm (TMA), and directed by SALSA (Diego Santana Claudino and Guto Azevedo) via production company Raucous Content.

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    Credits

    Client Morgan Stanley Agency The Marketing Arm Harris Wilkinson, chief creative officer; Craig Miller, executive creative director; Claudio Venturini, Mike Brownell, John Bacic, Melissa Matos, associate creative directors; Matt Williams, sr. producer. Production Company Raucous Content SALSA (Diego Santana Claudino and Guto Azevedo), director; Steve Wi, exec producer; Alina Stevens, line producer. Editorial Side Label Kat Yi, editor. Color Royal Muster Gregory Reese, colorist. Audio Rebound Sound Company Jon Persson, sound

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Raucous ContentSalsaThe Marketing Arm



    Father-Daughter Farming Duo’s Story Is At Center Of Lay’s Super Bowl Spot Directed By Taika Waititi

    Thursday, February 5, 2026

    Fresh off Lay’s 2025 beloved Super Bowl spot, “The Little Farmer,” and a global brand refresh, comes a brand-new commercial airing in the first half of the big game on Feb. 8.

    Titled “Last Harvest,” the new emotionally driven ad follows a father-daughter potato farming duo as they pass down generations of potato harvesting knowledge, showcasing a true legacy in the agriculture community. Academy Award winner (Jojo Rabbit) Taika Waititi directed “Last Harvest” via production house Hungry Man for agencies Highdive and Frito-Lay in-house shop D3. Waititi brought his signature storytelling style to this year’s Lay’s ad, just as he did with “The Little Farmer.”

    Set against a moving rendition of “Somewhere Only We Know” (originally recorded by English rock band Keane), “Last Harvest” weaves through heartfelt flashbacks, shining a light on the family-owned farms behind many of Lay’s potato chips.

    “Last Harvest” was inspired by Neumiller Farms in Illinois, a family farm that Lay’s parent PepsiCo has worked with for decades. It’s a third-generation potato and vegetable farm now run by father and daughter team Tom Neumiller and Katie Floming, who grow 3,500 acres of potatoes annually. Their farm plays a vital role in the Lay’s story, with Tom now guiding Katie as she prepares to lead the farm’s next chapter.

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