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    “Tennis, Anyone?” Becomes Tennis For Everyone In Morgan Stanley Spot Directed By SALSA For The Marketing Arm

    By SHOOTUpdated:No Comments2992 Views

    Just ahead of the U.S. Open, Morgan Stanley is releasing its first TV commercial highlighting the partnership it entered into earlier this year with the Women’s Tennis Association (WTA). Titled “Boundaries,” the spot features Canadian tennis pro and Morgan Stanley ambassador, Leylah Fernandez, who first made her mark on the tennis world in 2021 at the age of 19. The ad–which features Fernandez-struck tennis balls dusting up boundaries on the tennis court–highlights the power of the partnership between Morgan Stanley and the WTA in providing increased access to the sport and ensuring that “the game is for everyone.” 

    “Boundaries” was created by agency The Marketing Arm (TMA), and directed by SALSA (Diego Santana Claudino and Guto Azevedo) via production company Raucous Content.

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    Credits

    Client Morgan Stanley Agency The Marketing Arm Harris Wilkinson, chief creative officer; Craig Miller, executive creative director; Claudio Venturini, Mike Brownell, John Bacic, Melissa Matos, associate creative directors; Matt Williams, sr. producer. Production Company Raucous Content SALSA (Diego Santana Claudino and Guto Azevedo), director; Steve Wi, exec producer; Alina Stevens, line producer. Editorial Side Label Kat Yi, editor. Color Royal Muster Gregory Reese, colorist. Audio Rebound Sound Company Jon Persson, sound

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Raucous ContentSalsaThe Marketing Arm



    TBWA\Media Arts Lab, Shanghai Tells Real-Life Stories Where Apple Watch Has Made A Life-Saving Difference

    Wednesday, April 29, 2026
    "Thankfully I'm Wearing It" campaign spot for Apple Watch

    Apple has launched a podcast in China featuring Apple Watch users who share experiences during critical moments in which the device has made a profoundly positive, potentially live-saving difference Titled “Thankfully, I’m Wearing It,” the digital and social campaign  from TBWA\Media Arts Lab, Shanghai, brings together three deeply personal accounts of rescue and recovery powered by Apple Watch features. In this :30 directed by Winnie Lu, we learn about the Apple Watch’s Crash Detection capability whereby the device can detect a severe car crash and help connect the victim--even if unconscious--to emergency services.   [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2026/04/29005547/YAO_30s_MIP05_EN_0423_1500.mp4"][/video] Read More

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