Entropy Film Works and Director Chandler Kauffman bring a human-centered lens to Ember Health’s inaugural campaign. Ember Health is a New York-based clinic specializing in ketamine infusion treatment for depression, and the series explores the lived realities of personal patient stories and the care that was central to finding relief and hope. Rooted in Ember’s mission to expand access to effective mental health care, the campaign also creates space for open conversation, challenging stigmas – including those surrounding mental health and Ketamine treatment. The recently launched campaign, which is rolling out over several months, has just been shortlisted for an AICP Next Award.

“Ketamine is the most studied and one of the most effective treatments for depression, and yet lack of public awareness and misconceptions are a major barrier to access,” says Tiffany Franke, Ember Health Co-Founder & Chief Experience Officer. “That’s where this campaign is so vital – it’s about building credibility and trust in our model of care, and broadening awareness about efficacy and safety.”

As she continues, “The campaign is about the power of purpose and sharing the stories of people who aspire to live their best lives. Chandler approached the project with immense respect, which translated into the nuanced and emotionally resonant way these stories are told.”

Developed in close collaboration with the Ember team, the campaign is built around a collection of individual patient portraits to reflect a range of patient experiences – from professionals navigating high... Read More