New York Festivals Advertising Awards has extended its to May 8, 2026, as momentum builds ahead of Executive Jury judging. Leading up to judging, members of the 2026 Creative Marketing Strategy / Effectiveness Executive Jury, 11 respected strategy leaders from global agencies, are sharing perspectives on what defines impactful, results-driven work. Led by Ellie Bamford, Chief Strategy Officer, North America at VML, the jury will review shortlisted Creative Effectiveness entries selected by NYF’s Shortlist Jury, identifying work that demonstrates the power of insight-driven strategy and creative execution to deliver measurable business results. Several prominent jurors recently shared their viewpoints in conversations with Branding in Asia, offering an insider look at the thinking shaping this year’s evaluation process. Representing a global cross-section of strategic leadership, their perspectives highlight the standards that distinguish truly effective work. “As a juror, I will be looking for work that is unmistakably clear in its intent and genuinely original in its execution, ideas that feel inevitable once you see them, but surprising before you do,” said Takaya Hoshi, Chief Strategy Officer at Dentsu Japan. “I’m drawn to communication people can genuinely empathize with—work that doesn’t just communicate but connects so it resonates.” “I’m excited to judge the Creative Effectiveness and Strategy category,” said Jasmine Dadlani, Chief Strategy Officer at McKinney. “A... Read More