- Thursday, Jan. 31, 2019
Cut Golf, creator of The Best Damn Golf Balls Under 20 Bucks, used social media to share their epic, big-game quality ad "The Mix Up" with the world on Sunday, February 3rd. The commercial went live in the morning on Big Game Sunday, coincidentally also a big day in golf, with the final round of the 2019 Waste Management Phoenix Open was scheduled to start at 9AM.
Cut Golf is known for making tour-quality golf balls that don’t cost a fortune, and they wouldn’t spend millions of dollars on advertising during the Big Game either.
“At Cut Golf, being creative and standing out from the pack doesn’t necessarily mean you need a huge budget. I think our “Big Game” commercial proves just that by providing viewers with an appealing story without the six or seven figure production cost,” says Dennis Chang, co-founder of Cut Golf.
The film was directed by Kiran Koshy (Director at SlashDynamic) and shot by Michael Jensen (DP/Colorist at Pixelworkers.tv). It was edited by Adam Henderson. Arsenal Creative LA, created the VFX, and Shindig Music + Sound composed the score. The creative agency was Nigel & Co.
Client: Cut Golf
Agency: Nigel & Co.
Creative Team: Wade Sturdivant / Kiran Koshy
Prodn. Co. (Director): Slash Dynamic, LA
Director: Kiran Koshy
VFX Co.: Arsenal Creative, LA
Head of 2D: Chris Noellert
Exec. Producer: Cortney Haile
Senior Producer: Pravina Sippy
Senior Producer: Persis Reynolds
VFX Supervisor: Mike Wynd
Postproduction (DP/Color): Pixelworkers, Dallas
DP/Color/Finish: Mike Jensen
Editor: Adam Henderson
Music Company.: SHINDIG Music + Sound
Composer: Austin Shupe
Creative Director: Scott Glenn
Mix / Sound Design: Daniel Hart
Producer: Caroline O'Sullivan
Talent: Jack Westerholt