Full service ad agency Doe-Anderson has hired Marianne Newton as Vice President, Director of Integrated Production. Newton previously worked at DDB, mcgarrybowen and GSD&M and has freelanced at agencies Highdive, McCann, FCB and Dentsu, among others.
Doe-Anderson President and Chief Creative Officer Leyla Touma Dailey, who first met Newton when they were both based in Chicago, commented, “Marianne has been an incredible asset on many of our projects, including our work for Maker’s Mark and the Georgia Aquarium. Having her officially join us full-time feels like she’s coming home. Her energy and expertise make her an amazing fit for our thriving culture at Doe-Anderson.”
Newton has a rich background as an integrated producer, having led teams through strategic brand campaigns across all platforms both nationally and internationally. Her extensive production experience has taken her as far and wide – from Australia and New Zealand to South Africa and South America. She has helped create award-winning work with recognition from Cannes Lions, D&AD, One Show, Clio’s, Addy’s and Effie’s.
As to what attracted Newton to the opportunity, she added: “I’m thrilled to join Doe-Anderson – I was drawn to the momentum and energy of this independent agency, its people, the culture and the creative leadership of Leyla Touma Dailey.”
Newton is making the move from Chicago to Louisville, Ky., to take on this role this month.
About Marianne Newton
Marianne’s love of creativity combined with her passion for problem solving led her to production. As an executive producer, she has a history of award-winning, high-performing work in the marketing and advertising industry. She is skilled in integrated production, team leadership and cost management.
She has led internal and external teams through strategic brand campaigns across all platforms nationally and internationally. She has hired and mentored entry level producers and managed both brand and production partner relationships. She has a proven track record of cost savings through production efficiencies, streamlining workflow and cost negotiations.
She’s touched a range of brands including McDonald’s, Rocket Mortgage, AB InBev, Capital One, Kraft, Constellation Brands, Southwest Airlines, Goodyear, Kimberly Clark, Verizon, Pizza Hut, Home Depot, and State Farm.
Marianne has extensive production experience outside the US, including Australia, New
Zealand, South Africa, Asia, Central and Eastern Europe, South America, Canada, and Mexico. She has helped create award-winning work with recognition from Cannes Lions, D&AD, One Show, Clio’s, Addy’s, and Effie’s.
When not producing content, she is producing her free time with many interests: jewelry making, fiber arts, home renovation, traveling, antiquing, thrifting, refining her culinary skills and consuming anything that makes her laugh.
About Doe-Anderson
Doe-Anderson Inc. works with iconic brands including Maker’s Mark, Jim Beam, and Louisville Slugger bats and equipment. Client partners also include Texas Roadhouse, Carrier, Roto-Rooter, and several healthcare and financial sector brands. Doe-Anderson has 130 employees spanning offices in Louisville, KY and Columbus, OH. It offers integrated communication services including brand and digital strategy, creative execution, media buying and planning, analytics, digital design and development, content production and public relations. Founded in 1915, the agency is a member of AMIN Worldwide, a global peer group of independent agencies, and the American Association of Advertising Agencies (4As).
