Director Amber Park has signed with Believe Media for content creation worldwide. Believe becomes the first production company to represent Park who has collaborated with brands such as Sony and Tatras, and directed music videos for artists Camila Cabello, Madison Beer and Ty Dolla $ign. Park’s latest piece is a short film for Apple Music celebrating Asian Pacific Heritage Month.
“Undoubtedly our business is changing at warp speed and I certainly feel the pressure to ensure not just a relevance in the marketplace, but a fresh vision that not only encompasses direction but an end-to-end understanding of the zeitgeist,” said Liz Silver, Believe Media co-founder/executive producer. “There are so many incredibly talented filmmakers out there but it has to be the right fit.”
Marc Benardout, Believe Media’s L.A.-based EP, views Park as the right fit, adding, “When I first saw Amber’s work, I instinctively knew this was someone special. Someone that was wise beyond her years, who had amassed a formidable future-facing body of work.”
An up-and-coming talent, Park already has extensive experience as a creative director and director on music videos and digital media, working with brands and artists to craft content ready-made for the chosen platform that’s seemingly pre-destined to trend.
“I have always been so inspired to work with amazing collaborators that not only challenge my creative thinking, but also push me out of my own boundaries and help me learn through experience,” shared Park. “Under the guidance of Marc, Liz and the Believe Media team, I’m excited to grow and shake up the industry by creating content that has purposeful intention and lead by refreshing, artistic innovation. I am incredibly excited to join their insane roster as well as humbled and thankful for their belief in me as a young, Asian, female creative to really create timeless magic alongside them, push all limits and share my voice.”
