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    Home » Greenpoint adds director Jonathan Yi

    Greenpoint adds director Jonathan Yi

    By SHOOTWednesday, October 7, 2015Updated:Tuesday, May 14, 2024No Comments2965 Views
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    BROOKLYN, NY --

    Director and cinematographer Jonathan Yi has joined Greenpoint Pictures for commercial representation. Yi is known for his honest, intimate documentary storytelling and cinematography expertise.

    In the commercial space Yi has directed work for clients including Estee Lauder, Wells Fargo, SAP, Mattel, American Express, Nickelodeon, monster.com, Intel and HP. On the technical side, Yi consulted for Canon USA on its 2011 Cinema EOS product line. His promo video for the EOS C300 went viral, helping launch the EOS C300 to success in the marketplace.

    Yi has gained much acclaim through his documentary work, directing five installments of the award-winning documentary series East of Main Street​ for HBO, and the upcoming feature documentary Mad Tiger, which profiles the colorful, costume-donning Japanese punk band Peelander-Z. Yi’s film Shift, which he shot, directed and produced, has been screened at a number of film festivals including the Hamptons International Film Festival. Yi has also shot music videos for Paul McCartney, Twisted Sister, Poison, Daniel Johnston and Mates of State.      

    When he’s not directing, Yi teaches 16mm and digital cinematography at NYU. He comes to Greenpoint Pictures from Click 3X.

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    Tags:Greenpoint PicturesJonathan Yi



    Review: Director David Frankel’s “The Devil Wears Prada 2”

    Wednesday, April 29, 2026
    This image released by 20th Century Studios shows Meryl Streep, left, and Anne Hathaway in a scene from "The Devil Wears Prada 2." (Macall Polay/20th Century Studios via AP)

    Fashion trends are notoriously fickle but some things, like Meryl Streep and Stanley Tucci, never go out of style. So you can see why making "The Devil Wears Prada 2," two decades after the original, was hard to resist. The cast, led by Anne Hathaway, have hardly aged. The then-little-known Emily Blunt has turned into a star. Throw in some stiletto heels and a few T.J. Maxx quips and the thing practically writes itself. Yet time has worn on "The Devil Wears Prada 2," a fitfully functional sequel that doesn't fit its cast nearly as snugly as the 2006 original did. Nostalgia, haute couture and the sheer appeal of Streep and Tucci will be enough for some to celebrate this 20-year reunion. The actors all don their old roles seamlessly. But the trouble with "The Devil Wears Prada 2" isn't its winning cast. It's that everything else has changed. The sequel, which returns director David Frankel and screenwriter Aline Brosh McKenna, valiantly tries to catch up to the times, but the result is enough to make you wish they had said "That's all" after the first one. "The Devil Wears Prada," Lauren Weisberger's 2003 novel, was born out of an earlier media age when the New York magazine was a midtown dream of power, cachet and free-flowing expense reports. Weisberger, who had worked as a personal assistant to Vogue editor Anna Wintour, famously based her Runway magazine editor-in-chief Miranda Priestly (Streep) on her former boss. But the sequel takes place in a very different media ecosystem. In the opening scenes of the new film, Andrea Sachs (Hathaway) receives an award for her investigative journalism for a newspaper called The Vanguard only to, moments before her speech, find out that she and her colleagues have been laid off. If Chanel-styled escapism is part of... Read More

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