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    Home » American Film Market unveils first-ever theme; 90 exhibitors already commit to 2026 event

    American Film Market unveils first-ever theme; 90 exhibitors already commit to 2026 event

    By SHOOTWednesday, May 6, 2026No Comments5 Views     In 2 day(s) login required to view this post. REGISTER HERE for FREE UNLIMITED ACCESS.
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    LOS ANGELES --

    The American Film Market® (AFM®) has announced its first-ever unifying theme, “The New Global Screen Economy,” positioning the 2026 market around the shifts redefining how content is financed, produced, distributed, and brought to audiences worldwide. AFM’s 47th edition will take place November 10–15, 2026, in Los Angeles, with headquarters at the Fairmont Century Plaza and screenings held at AMC Century City 15.

    Ninety exhibitors have already confirmed from around the world, along with strong engagement from both exhibitors and buyers, underscoring the strength and enthusiasm surrounding AFM’s continuation in Los Angeles, and reinforcing its position as a central hub for the international film and television business.

    AFM 2026 exhibitors include leading international finance, production, sales, and distribution companies such as: AGC Studios, A Higher Standard, Anton, Arclight Films, Artist View Entertainment, The Asylum, Beta Cinema, Blue Fox Entertainment, Charades, Cornerstone Films, Epic Pictures, Film Mode Entertainment, Gaumont, Global Constellation, Highland Film Group, Indie Rights, Kinology, Lionsgate, Millennium Media, Mister Smith, Myriad Pictures, NEON, North.Five.Six, Protagonist Pictures, Resurgence Media Group, SND Groupe M6, StudioCanal, Studio TF1, TPC, Unifrance, Vaneast Pictures, The Veterans, Voltage Pictures and XYZ Films.

    Produced by the Independent Film & Television Alliance (IFTA), AFM will use the “The New Global Screen Economy” theme as a unifying thread across the market’s programming, partnerships, and on-site experience to explore the forces shaping today’s worldwide industry–from evolving financing, production, and distribution models to emerging technologies and shifting audience behavior. The theme will frame conversations throughout the week on the path ahead for the independent sector, reflecting IFTA’s view that the independent community should be defining the industry’s next chapter–leading it rather than following it.

    Jackie Brenneman, IFTA’s president and CEO, said, “Our business is at an inflection point, and we can’t move forward by looking backward. We need to take a more deliberate approach and focus on creating new opportunities. That is a central role AFM plays. The commitments we’re already seeing this year reflect the momentum building across the industry and points to what will be not only my first AFM, but also one of the most dynamic and defining in recent years. With ‘The New Global Screen Economy,’ we are creating a framework for the full spectrum of the industry to come together, align, and shape what comes next.”

    AFM 2026 will also introduce targeted enhancements designed to further strengthen the market experience, with additional details to be announced in the coming months.

    You have limited-time access to this page, (Access is valid until: 2026-05-08)
    News Categories:News Briefs
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    Tags:AFMAmerican Film MarketIFTAIndependent Film & Television AllianceJackie Brenneman



    Rafael Reina named chief creative officer at DAVID Bogotá

    Tuesday, May 5, 2026
    Rafael Reina (l) and Juan Pablo Garcia

    Global creative agency DAVID has appointed Rafael Reina as chief creative officer of DAVID Bogotá.

    Reina brings over 20 years of experience with a career across Latin America’s top agencies, specializing in creative, technological and digital transformation. For three years, he served as chief creative officer of Ogilvy México and Miami, which earned recognition at Cannes Lions 2024 and ‘25--and ranking among the top 20 Ogilvy offices worldwide in 2026. Prior to Mexico, he served as CCO of Ogilvy Puerto Rico, where he built the agency to four consecutive years as the country’s top-ranked shop and a top-five ranking in Ibero-America in 2022, while earning its first-ever Cannes Lions in mobile, UX, technology and digital.

    “Rafa is one of those rare creative leaders who combines strong thinking with the ability to build teams that consistently deliver great work. He brings a global perspective, but also a deep understanding of the region, which is exactly what we need as we continue to grow DAVID Bogotá. He will be working closely with Juan Pablo García [managing director of DAVID Bogotá], who has been doing an outstanding job leading the office since its launch, and together they make a very strong partnership for what’s next,” said Pancho Cassis, partner and global CCO at DAVID.

    In just five years, DAVID Bogotá has become one of the top five creative agencies across the Ogilvy Network, earning over 200 awards at the industry’s most prestigious festivals, and creating work in over 15 global markets, including China, the U.S. and U.K., for brands such as Corona and Aguila. Also, DAVID Bogotá works for Coca-Cola Mexico, Hawaiian Tropic Latam, and Alpina, the biggest dairy company in Colombia, along with other different... Read More

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