Global creative agency DAVID has appointed Rafael Reina as chief creative officer of DAVID Bogotá.
Reina brings over 20 years of experience with a career across Latin America’s top agencies, specializing in creative, technological and digital transformation. For three years, he served as chief creative officer of Ogilvy México and Miami, which earned recognition at Cannes Lions 2024 and ‘25–and ranking among the top 20 Ogilvy offices worldwide in 2026. Prior to Mexico, he served as CCO of Ogilvy Puerto Rico, where he built the agency to four consecutive years as the country’s top-ranked shop and a top-five ranking in Ibero-America in 2022, while earning its first-ever Cannes Lions in mobile, UX, technology and digital.
“Rafa is one of those rare creative leaders who combines strong thinking with the ability to build teams that consistently deliver great work. He brings a global perspective, but also a deep understanding of the region, which is exactly what we need as we continue to grow DAVID Bogotá. He will be working closely with Juan Pablo García [managing director of DAVID Bogotá], who has been doing an outstanding job leading the office since its launch, and together they make a very strong partnership for what’s next,” said Pancho Cassis, partner and global CCO at DAVID.
In just five years, DAVID Bogotá has become one of the top five creative agencies across the Ogilvy Network, earning over 200 awards at the industry’s most prestigious festivals, and creating work in over 15 global markets, including China, the U.S. and U.K., for brands such as Corona and Aguila. Also, DAVID Bogotá works for Coca-Cola Mexico, Hawaiian Tropic Latam, and Alpina, the biggest dairy company in Colombia, along with other different brands.
Throughout his career, Reina has led strategies and campaigns for global brands including Heineken, Coca-Cola, Aeroméxico, Mondelez, Visa, Renault, Burger King®, AB InBev, Unilever and Google, across markets such as Mexico, Miami, Colombia, Puerto Rico, Argentina, Peru, the Dominican Republic and Guatemala. In 2014, Rafael was recognized by Adlatina as one of the region’s best young creatives, by LatinSpots in 2022 as one of the top five creative directors in Ibero-America, and recently one of the Top 100 Influential People in Business by Symbol Awards.
“I’ve always admired DAVID for the simplicity and impact of its ideas, and for the culture behind them. Bogotá is already doing incredible work, and I’m excited to join the team and help take it even further. There’s a huge opportunity to continue building work that resonates both locally and globally,” said Reina.
