For the first time, an automaker has partnered with Google Maps to use its new Street View camera to capture more than 5,900 miles of the TransAmerica Trail. Wieden+Kennedy New York helped bring Ford and Google Maps together to make the TransAmerica Trail, America’s longest off road route, accessible to everyone. The full trail is now available on Google Street View.
This effort is part of Ford’s “Ready Set Ford” global platform, which launched last month and introduced a fresh new look for the brand. The platform shifts the focus from the vehicles Ford makes to the lifestyles it serves.
Ford’s goal with this partnership is to support adventure drivers at every level. The TransAmerica Trail is a legendary experience for off roaders, and by partnering with Google Maps, Ford is making it accessible to anyone who wants to explore. Whether you’re an experienced off roader or just starting out, the aim is to help drivers feel confident taking on the trail.
Along with mapping the entire route, W+K NY created this film–directed by Nick Sokoloff of Farm League–which highlights the journey.
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Credits
Client Ford Agency Wieden+Kennedy (W+K) New York Stuart Jennings, Matt Mulvey, global executive creative directors; Jake Thompson, Alex McClelland-Rennie, creative directors; Cara Hanson, copywriter; Madi Ko, Chris Luu, art directors; Henry Jinings, design lead; Brandon Ong-sy, Malithi Gunawardena, designers; Marieme Sall, producer; Alix Toothman, global executive strategy director; Alex Danks, brand strategy director, U.S. lead; Joe Bae, sr. brand strategist; Blake Harmon & Reese Boyd, Mike Nesi, Zachary Anderson, creative services producers. Production Farm League, Nick Sokoloff, director; Tim Lynch, Michael Pizzo, exec producers; David Burden, producer; Mason Prendergast, Perry Gershkow, Caleb Hawkins, DPs; Teddy Banker, photographer. Editorial Joint NY Matthew Burke, sr. editor; Spencer Cohen, socials editor; Elaine Green, assistant editor; Charles Nickles, post producer; Liz Regan, supervising producer; Michelle Carman, exec producer; Ben Vaughn, Tina Wyatt, Alexandra Kenny, content managers, Lil Joint. VFX Shepherd VFX Cara Lehr, managing director; Julia Paskert, exec producer; Gwenn Hardouin, VFX producer; Andrew Granelli, lead Flame artist; Yoshiko Harita, Mandy Sorenson, Nathan Hurlburt, Tim Moore, Aaron Neitz, Jacob Goldberg, Austin Lewis, Wayland Vida, Flame support. Telecine Rare Medium Nick Metcalf, colorist; Heath Raymond, exec producer; Lucy Gatanis, producer; Rachel Kong, Sam Ommen, Alex Frankland, color assistants. Sound Design & Mix David Papa, sound design & mix engineer; Justine Cortale, Gina Petrarka, producers; Graham Carpenter, assistant engineer. Music Glass Slipper Music Song Title “Stone Fox Chase”; Area Code 615, artist. Car Prep True Vehicle Solutions Chris Dwyer, owner & founder.
Vince Vaughn and Owen Wilson are back again for Comcast’s Xfinity, this time with a national ad for the kickoff of the NBA season, and graced with a new roommate--NBA legend and Hall of Famer Reggie Miller. Vaughn and Wilson bring their signature humor and chemistry to showcase the ultimate NBA-watching experience you get with Xfinity.
The work was created in partnership with ad agency Preacher and directed by David Dobkin via Ridley Scott Associates. This marks the second round of work from Preacher, RSA Films and Dobkin featuring the duo. The campaign first kicked off in early September to launch Xfinity’s streaming service timed with the start of the fall sports season. It also marked a first-time reunion for the director working with both actors since the blockbuster comedy hit Wedding Crashers.
