Created by Goodby Silverstein & Partners, this 60-second spot plays off Christopher Walken’s instantly recognizable voice and signature speech cadence, following the actor throughout a typical day as he encounters a never-ending stream of imitators–from his hotel valet to his tailor, makeup artist, and even his drive-through barista.
Promoting the all-new generation of the BMW 5 Series, highlighted by the first-ever, 100% electric BMWi5, the commercial–directed by Bryan Buckley of Hungry Man–also features actress Ashley Park (Emily in Paris, Beef, Joy Ride), and GRAMMY Award-winning global superstar and Super Bowl LVIII halftime performer, USHER.
The “Talkin’ Like Walken” spot was lensed by cinematographer Hoyte van Hoytema (Oppenheimer, Interstellar).
Credits
Client BMW of North America Agency Goodby Silverstein & Partners Rich Silverstein, partner; Margaret Johnson, chief creative officer; Matt Edwards, Wes Phelan, executive creative directors; Zak DeLange, Colin Nissan, copywriters; Andrew Congleton, Sean Farrell, art directors; Jim Haight, head of production; Matt Flaker, executive broadcast producer; Daniel Chang, sr. broadcast producer; Jim King, director of graphic services; Hanna Hegnell, sr. interactive producer; Rachael Stamps, design studio manager; Joanna Pham, Maria Leung, production artists; Bonnie Wan, partner, head of brand strategy; Katie Coane, group brand strategy director; Nik Poon, brand strategy director; Christine Chen, partner, head of communication strategy; Dong Kim, group communication strategy director; Charlotte Cordova, sr. communication strategist; Jane Warren, deputy director of research strategy; Whitney Thomas, sr. research strategist; Meredith Vellines, head of communications. Production Company Hungry Man Bryan Buckley, director; Matt Lefebvre, producer; Caleb Dewart, Kim Dellara, exec producers; Hoyte van Hoytema, DP; David Skinner, production designer; Will Vudmaska, production manager; Craig Owens, 1st AD. Editorial Cabin Chan Hatcher, editor; Katy Lester Zamora, producer. Telecine Company 3 Tom Poole, colorist; Shannen Troup, color producer. VFX/Finishing The Mill John Leonti, creative director; Nhat Tran, VFX supervisor, shot supervisor, 2D lead artist; Hillary Thomas, exec producer; Sherilyn Martin, producer; Sandra Ross, 2D artist; Rachel Dorrothy, production coordinator. Sound Design Sonic Union Steve Rosen, sound designer. Audio Post Sonic Union Steve Rosen, Kelly Oostman, sound designers/mix engineers; Graham Carpenter, Alex Thiel, assistant mixers; Justine Cortale, studio director.
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”
David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More
