A young woman named Ellie is mortified to stumble across a data auction–finding out that the data being auctioned is hers.
A roomful of people is bidding for her emails, then her drugstore purchases, location data, contacts, recent transactions, late night texting and so on.
She is wholly up for sale until her iPhone screen gives her such options as “ask app not to track” and mail privacy.
As she opts to keep her personal info personal with the flick of a finger, one by one the auction bidders disappear, the last one zapped out of existence being the auctioneer himself.
A parting slogan reads, “Privacy, that’s an iPhone.”
The “Data Auction” spot was directed by Ivan Zacharias of production house SMUGGLER for TBWAMedia Arts Lab.
CreditsClient Apple Agency TBWAMedia Arts Lab Production Company SMUGGLER Ivan Zacharias, director.
OMC, Director Andreas Nilsson Trade “Youth” For Skittles
Teaming with creative agency partner OMC, consisting of DDB Chicago and Critical Mass, Skittles rolled out a campaign to playfully spotlight what is often dubbed “Gen Z’s commitment paralysis” by asking them to commit to their love for the brand in the most extreme ways possible. Case in point is this spot titled “Youth,” directed by Andreas Nilsson of Biscuit Filmworks. The film introduces us to a grandson who willingly gives up his youth to his grandma in exchange for her delicious fruity Skittles. It’s a unique and twisted take on commitment that perfectly embodies the Skittles brand. Colin Selikow, chief creative officer, DDB Chicago, said, “We’re thrilled to create another iteration of our ‘Verb the Rainbow. Taste the Rainbow’ platform, bringing a new way to connect with Gen Z in the absurd fashion Skittles is famous for. Our latest film “Youth” brings a classic Skittles vibe to a new generation of fans, giving them the most nonsensical way to commit to the brand.” Read More