When the Tennessee Titans set out to introduce a bold new era for the franchise – unveiling new uniforms, a refreshed logo, and a renewed voice for the team – they knew the moment demanded a story worthy of the fans who have stood by them for generations. To help realize that vision, the Titans chose Fivestone Studios, whose uniquely integrated model enabled the creation of “Next Titan Up,” an emotionally resonant brand anthem film that premiered as part of the team’s historic reveal.
“Not only is Fivestone a local Tennessee company, but they also have exceptional capabilities,” said Charles Jensen, VP of Creative for the Tennessee Titans. “From the first conversation, we knew they were in‑tune with the story we wanted to tell, and because they have lived and breathed this culture, they were able to tell it in the most authentic way possible.”
The Titans’ creative leadership, including Jensen and Director of Project Management Julia Perkins Bender, approached Fivestone to collaborate on conceptualizing and developing the brand campaign anthem and logo‑reveal creative content. Their goal: Articulate a new voice for the Titans that feels iconic, soulful, and deeply connected to the people of Tennessee.
To translate that vision into a cinematic experience, Fivestone partnered closely with Bella – its creative-led production studio – whose filmmaking expertise, early involvement, and deep Tennessee roots were essential to shaping the film’s authenticity and emotional tone.
“The Titans came to us with a clear, powerful vision for how they wanted this moment to feel,” said Fivestone Executive Producer Darren Jaffe. “Our role was to bring that vision to life through Fivestone’s integrated model – where strategy, creative, technology, and production operate as a single system. When everything moves together, ideas get stronger, execution gets faster, and the work becomes more cohesive and meaningful. That level of integration is core to how we work, and it’s what made this collaboration so special.”
A Story Rooted in Tennessee: Past, Present, and Future
The film traces the emotional journey of a father and son across decades, from the early days of the Tennessee Oilers to the present day, capturing the way fandom becomes a thread that binds generations.
Creative Director Daniel Petrino and Director Matthew Underwood, along with post-production and VFX teams, collaborated from the earliest stages, shaping a narrative that honored the team’s history while reflecting the grit, values, and spirit of Tennessee communities. Their partnership allowed the story structure, visual language, and production approach to evolve seamlessly and cohesively.
Authenticity was essential. Casting focused on real Tennesseans whose faces and families reflected the region’s diversity and heart. Production design meticulously recreated 1990s Tennessee homes and neighborhoods, complete with era‑specific props, memorabilia, and textures sourced from across the state.
One of the Titans’ top priorities was ensuring the film authentically reflected the local fan culture of Tennessee. With Fivestone and Bella born in Nashville, their global creative network allowed them to keep the majority of the team and crew local to the city.
“Everyone on the team has a deep, personal understanding of our audience,” said Partner and Executive Producer David Perry. “From the spirit of Tennessee sports to the broader cultural identity of the region, that local perspective shaped every decision and helped ensure the film felt authentic to the people it was made for.”
According to Bella’s Director of Production Amanda Dillingham, in a film that is essentially a love letter to fans, the decision to use Stephen Wilson Jr.’s rendition of ‘Stand By Me’ speaks volumes. “It’s not polished,” she began. “It’s not easy. It’s honest. And most importantly, it’s a message from the team that understands fandom is about showing up on Sundays even when things don’t go your way.”
Another fan-favorite film highlight comes through the involvement of Titans legend Jevon Kearse, whose appearance became a meaningful “Easter egg” for longtime supporters.
Unified Creative Development, Production, and Post
Shot over three days in February, and completed in just over three weeks, the project demanded extraordinary coordination across Fivestone’s and Bella’s integrated teams.
“The success of the video is a direct result of the collaboration between the Titans, Fivestone, and Bella,” Jensen confirmed. “We worked together as a team to hold frequent check-ins that allowed us to provide clarity and make thoughtful decisions every step of the way.”
To maintain era accuracy, the team referenced historical imagery, recreated past stadium signage, and used subtle VFX enhancements to support the passage of time. Sound design played a critical role in making stadium scenes feel full and alive, even when filmed with limited extras due to confidentiality around the new uniforms.
Throughout the process, Fivestone and the Titans operated as one connected team, reflecting the studio’s integrated model and the Titans’ commitment to authentic storytelling.
“The Titans’ trust meant everything,” added Fivestone’s Post Producer Erin O’Hara. “They were collaborative, decisive, and deeply invested in making sure this story resonated with fans. Seeing the reactions online and hearing from fans in-person has been incredibly rewarding.”
“When this piece came on the big screen at the Pinnacle, I was in the crowd with my daughter, and the entire venue went quiet and leaned in,” Jensen added. “The emotional power was palpable as we felt it land on a personal level with fans.”
The “Next Titan Up” brand film is now live across Titans channels, accompanied by multiple cutdowns and social formats.
For the Tennessee Titans, credit also goes to Senior Producer of Original Content Michael Fertig. In addition to Jaffe, Dillingham, Petrino, Underwood, and O’Hara, Fivestone’s credits also include Chief Executive Officer Traylor Woodall, Chief Operating Officer Brian Altman, Executive Producer David Perry, Director of Photography John Carrington III, Line Producer Allen Howard, and Editor Mark Grassia. Complete project credits are available upon request.
About Fivestone Studios
Fivestone Studios is an integrated creative studio that brings strategy, design, technology, and storytelling together under one roof. Guided by five cultural touchstones – Honor, Bravery, Vision, Generosity, and Excellence – Fivestone partners with brands to craft immersive stories and experiences across film, digital, and emerging media. Working closely with its production partner Bella, Fivestone delivers end to end creative solutions that move seamlessly from concept to execution. Learn more at https://fivestonestudios.com: What can we help you create?
About Bella
Bella (https://bella.film) is a full-service production studio for the next generation. A global home for artists committed to pushing creative boundaries, we partner with agencies and brands who want to shape culture by producing bold and inspiring work.
Next Titan Up | A Family LEGACY of Football
Video Description
In Tennessee, Titans football is more than a game — it’s a tradition passed down through generations. From living rooms to tailgates to stadium seats, families across the state share unforgettable moments cheering on the Tennessee Titans together. These traditions create lifelong memories and a bond that lasts far beyond the final whistle. This is the story of a Titans family legacy — and the next generation ready to Titan Up.
Video Credits
Tennessee Titans’ “Next Titan Up” Brand Film
Spot Titles/Lengths: “Next Titan Up | A Family LEGACY of Football”
Running Time: 2:03
Debut Date: March 12, 2026
YouTube: https://www.youtube.com/watch?v=mJIarkMIJjA
Client: Tennessee Titans
VP of Creative: Charles Jensen
Director of Project Management: Julia Perkins Bender
Sr. Producer, Original Content: Michael Fertig
Agency: Fivestone Studios
Chief Executive Officer: Traylor Woodall
Chief Operating Officer: Brian Altman
EVP, Creative & Growth: Gregory Hadden
Creative Director: Daniel Petrino
Executive Producer: Darren Jaffe
Production/Post Company: Bella
Director: Matthew Underwood
Director of Photography: John Carrington III
Executive Producer: David Perry
Director of Production: Amanda Dillingham
Line Producer: Allen Howard
Post Producer: Erin O’Hara
Editor: Mark Grassia
On-Set VFX Supervisor: Scott Winston
VFX Supervisor: Jan Cilliers
Re-Recording Mixer: Andrew Mayer
Colorist: Arianna Shining Star Smaller
