Hula Post, a woman-owned postproduction company, supplied editing systems for King Richard, a biographical drama following the life of Richard Williams, the father and coach of tennis pros Venus and Serena Williams. Hula Post provided Avid workstations, storage, workflow design, creative editorial space, and remote editing systems.

King Richard reunited Oscar-nominated editor Pamela Martin, ACE, and Hula Post once again.  Martin edited numerous features at Hula Post, including Seberg (2019) and Battle of the Sexes (2017).  “Editing at Hula really works out well as they meet my needs from project to project,” she said. “They built out rooms in their West LA location specifically for me and later expanded another one to help me work better with directors and others when collaborating on a project.”

Initially, Hula Post’s engineers set Martin and her team up at Hula Post’s West Los Angeles location with four Avid Media Composers and 20TB NEXIS storage.  However, the COVID-19 outbreak shuttered the project’s principal photography, merely three weeks into production in mid-March of 2020. Once shooting commenced in October 2020, she was back at work but with an entirely different workflow.  Martin and her PA resumed working back at Hula Post, while the rest of the team worked remotely from their homes using Hula Post Everywhere.

Hula Post’s engineers developed Hula Post Everywhere in response to the pandemic so that editors could work from home. The remote editing system consists of an Avid Media Composer set up locally at Hula Post for each editor on a project, then uses a Residential Remote Interface in-home installation. Each user accesses their system via a secure connection with dedicated bandwidth and storage.  The media is stored in the Datacenter, set up in a unique, secure environment at Hula Post’s headquarters in Burbank.

For Martin, this new workflow was bittersweet.  “I missed having my crew around because I rely on them for creative feedback,” Martin said.  “But working in solitude can be a good thing when I’m focused on my work. Also, I didn’t have the typical interruptions I would normally have.”

The First Assistant Editor, Staci Pontius, has worked with Martin almost exclusively for the last ten years.  She started prepping for King Richard a couple of weeks before principal photography began, working closely with Hula Post’s technicians to set up the editing rooms and to establish an efficient workflow, a task she has done many times over the years.  However, she found herself in a completely new situation once she returned to the project.  Working remotely was a challenging learning curve. “I was impressed that it could be done, but I knew it meant doing some of my work entirely differently than in the past.  But now, at the end of it, I can say I know how to use a lot of amazing new tools,” she said.  “Thankfully, Hula was very accommodating to my needs on many levels as I adjusted to the new workstyle, even when I had to rearrange my home setup in the middle of the project.”

VFX Editor Michael Nouryeh came on board after principal photography began again in October and worked remotely from the beginning.  He found that Hula Post Everywhere was particularly adept at handling his task of creating temp visual effects for Martin to assist her in cutting the feature. “By the time I came on board, I’d already worked remotely on other projects, so I knew how challenging it could be,” he said. “However, working on Hula’s system was much smoother, there was very little downtime, and it was obvious that they had perfected this remote editing ability.”

About King Richard
King Richard is an Overbrook Entertainment production releasing theatrically on November 19, 2021, by Warner Bros. and streaming simultaneously on HBO Max.  Watch the King Richard trailer and follow it on Instagram, Facebook and Twitter.

About Hula Post
Hula Post is the leading, independent provider of postproduction editing, storage, and finishing solutions for features, television, and streaming platforms.  It creates customized workflow solutions for all its clients and provides illustrious technical support. Hula Post installs systems at studios, production offices, or in one of its three high-end creative spaces across Los Angeles.  It also offers in-home remote editing capabilities through its Hula Post Everywhere service.  Additionally, Hula Post offers in-house finishing and related services, including online editing on Avid Media Composer, color grading on Resolve, and sound editorial and mixing on ProTools in state-of-the-art suites at its Burbank headquarters. For more information, visit Hula Post and follow us on Instagram, Twitter, Facebook & LinkedIn

About Avid
Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world—from prestigious and award-winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid’s industry-leading solutions include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®, iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe®, and Maestro™. For more information about Avid solutions and services, visit, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.