Versus is expanding its capabilities across physical and immersive brand experiences with the appointment of Jon Lerner as head of experiential. Lerner joins as brands increasingly look to move beyond campaigns and into environments where audiences can see, feel, and interact with their stories in real time.
Lerner joins the studio’s leadership team to shape how experiential work comes to life at Versus, ensuring brand experiences feel native to their surroundings and embed brands within a space rather than placing them into it. His focus is on steering the studio’s evolution as it relates to experiential by bringing in best-in-class talent, refining studio practices, and shaping business strategy. He understands the studio’s nuances and aligns its value with the broader market.
“Versus isn’t entering experiential. We’re already here. The studio has been building toward this for years; it’s a formidable team, proven in both winning and sustaining this work. Our clients already ask us for this,” said Lerner. “This moment is about intentionality and investment as we continue to build the studio in a way that better supports our clients and their bigger visions. It’s kind of a no-brainer to join a studio that’s taking big swings and doing it with conviction. It’s an exciting time to join the team, stoked to be a part of it.”
Lerner brings experience leading studio defining business strategy for top-tier creative companies. He has an extensive background in experiential and experience design, working with companies and brands.
