Representatives of the Joint Policy Committee and SAG-AFTRA have commenced negotiations on successor agreements to the 2022 commercials contracts. Both parties have already agreed on one front–to institute a media blackout and to offer no further comment….
Havas has acquired DON, a prominent independent creative agency in Latin America. Headquartered in Buenos Aires and Mexico City, DON’s team of 140 professionals brings a strong reputation for cutting-edge creativity, deep market expertise, and an impressive portfolio of award-winning campaigns for Latin America’s leading brands. Over the past year, DON has experienced a particularly strong growth momentum, securing a record number of new clients, with a roster spanning industries such as fast-moving consumer goods, financial services, transportation, and beyond. DON joins the organization under Havas Creative Network, relocating immediately to Havas Village Argentina, where the agency will integrate with HOY Argentina. Moving forward, DON and HOY Argentina will operate under the name, “DON by Havas.” DON’s leadership team–including founder and CEO Juan Manuel “Papon” Ricciarelli–will stay on to ensure continuity and preserve its distinctive creative identity….
Publicis Groupe Switzerland is expanding its global agency offering with the launch of Publicis LUXE, which specializes in premium and luxury brands. The existing global hubs in Paris, Shanghai and New York are now joined by Geneva and Zurich as strategic locations. Publicis LUXE offers comprehensive expertise in strategy, campaigns, digital business, CRM, social media, production, and innovation. The range of services covers all luxury segments, including fashion, beauty, fragrances, jewelry, watches, lifestyle, culture, and high-end hospitality. Publicis LUXE is now placing a team on the ground to be closer to Swiss-based global luxury brands. The luxury industry is evolving, influenced by factors such as Gen Z’s emphasis on sustainability and digital innovation. Trends like the rise of the secondhand market and the demand for immersive experiences are also reshaping the sector. Publicis LUXE is aiding brands in navigating these changes. The goal is to engage both emerging and established luxury clientele, ensuring that luxury brands not only maintain their core customer base but also create experiences through innovative approaches to attract a younger audience. The strategic expansion into Geneva and Zurich underscores the importance of these cities as central luxury hubs. By establishing a presence in Switzerland, Publicis LUXE is able to interlink global trends and developments in the luxury Zeitgeist, leveraging its existing presence and expertise in Shanghai, Paris and New York. Luxury brands benefit from this expertise as they need to adapt to constantly changing markets to remain successful…
