Director Rodrigo Garcia Saiz of Central Films North teams up with DDB Argentina to deliver a moving, heartfelt story of a loving canine that follows his best friend and sole companion to the end in this organ donation PSA titled “The Man and the Dog” for FATH (Fundación Argentina de Transplante Hepático).
We see the deep bond between a dog and his elderly owner as they go about their daily routine. When the man suddenly is stricken ill, he is put into an ambulance which the loyal pooch chases all the way to the hospital. Sitting outside the emergency room doors, the dog awaits the return of his lifelong companion for a seemingly interminable time. The man never comes back but the dog is innately drawn to a woman being wheeled out of the hospital as it becomes apparent that she now possesses the life-giving essence of his now departed best friend.
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Credits
Client FATH (Fundación Argentina de Transplante Hepático) Agency DDB Argentina Hernán Juaregui, creative VP; Beto Cocito, executive creative director; Diane Jackson, executive producer; Pablo Banchieri, creative manager. Production Central Films North Rodrigo Garcia Saiz, director; John Barreiro, exec producer; Leandro Custo, conceptualizer. Production Services/C0-Producer Rebolucion Argentina Patricio Alvarez Casado, exec producer. Editorial The Whitehouse Chicago Matthew Wood, editor; Caleb Helper, assistant editor; Kristin Branstetter, post exec producer; Caitlin Morris, post producer. Post The Mill Luke Morrison, colorist; Randy McEntee, lead 2D artist; Michael Sarabia, Jonathan Freeman, 2D artists; Samantha Letzler, post producer; Nicholas Papaleo, audio engineer. Music “Stuff We Did” by Michael Giacchino.
This film showcases how the first square sensor on Apple’s iPhone 17 Pro enables wider group portraits with higher resolution. Directed by Leeor Wild and Jason Nocito for agency TBWA\Media Arts Lab, “Smart Group Selfies” celebrates real communities around the world, including:
--Compton Cowboys reshaping urban cowboy culture
--Jeju Island’s Haenyeo, the intergenerational sisterhood of women free divers
--Korea’s Maltese dog owner community
--Southeast Asia’s Y3K aesthetic movement
--Indonesia’s long boat crew with viral sensation Rayyan Arkan Dhika
--Japan’s cosplayers and rockabillies
--Brooklyn nonnas
--The staff at Katz’s Delicatessen
The Center Stage front camera on the new iPhone lineup delivers a wider field of view and higher resolution--up to 18MP for photos--that automatically adjusts to fit everyone in the shot with greater detail. Users can shoot in portrait or landscape while holding their iPhone vertically, making it easier to capture group moments with a comfortable grip and centered gaze. Read More
