Director Rodrigo Garcia Saiz of Central Films North teams up with DDB Argentina to deliver a moving, heartfelt story of a loving canine that follows his best friend and sole companion to the end in this organ donation PSA titled “The Man and the Dog” for FATH (Fundación Argentina de Transplante Hepático).
We see the deep bond between a dog and his elderly owner as they go about their daily routine. When the man suddenly is stricken ill, he is put into an ambulance which the loyal pooch chases all the way to the hospital. Sitting outside the emergency room doors, the dog awaits the return of his lifelong companion for a seemingly interminable time. The man never comes back but the dog is innately drawn to a woman being wheeled out of the hospital as it becomes apparent that she now possesses the life-giving essence of his now departed best friend.
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Credits
Client FATH (Fundación Argentina de Transplante Hepático) Agency DDB Argentina Hernán Juaregui, creative VP; Beto Cocito, executive creative director; Diane Jackson, executive producer; Pablo Banchieri, creative manager. Production Central Films North Rodrigo Garcia Saiz, director; John Barreiro, exec producer; Leandro Custo, conceptualizer. Production Services/C0-Producer Rebolucion Argentina Patricio Alvarez Casado, exec producer. Editorial The Whitehouse Chicago Matthew Wood, editor; Caleb Helper, assistant editor; Kristin Branstetter, post exec producer; Caitlin Morris, post producer. Post The Mill Luke Morrison, colorist; Randy McEntee, lead 2D artist; Michael Sarabia, Jonathan Freeman, 2D artists; Samantha Letzler, post producer; Nicholas Papaleo, audio engineer. Music “Stuff We Did” by Michael Giacchino.
"Thankfully I'm Wearing It" campaign spot for Apple Watch
Apple has launched a podcast in China featuring Apple Watch users who share experiences during critical moments in which the device has made a profoundly positive, potentially live-saving difference
Titled “Thankfully, I’m Wearing It,” the digital and social campaign from TBWA\Media Arts Lab, Shanghai, brings together three deeply personal accounts of rescue and recovery powered by Apple Watch features. In this :30 directed by Winnie Lu, we learn about the Apple Watch’s Crash Detection capability whereby the device can detect a severe car crash and help connect the victim--even if unconscious--to emergency services.
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