Adolescence is a transitional period when teenagers tend to distance themselves from their parents. A teen’s friends and an ultra-connected environment often take precedence over enjoying precious moments spent with family.
That’s why IKEA invites family to take a break and spend more time reconnecting all generations around the kitchen.
Directed by Ben Liam Jones via production house Moonwalk for Paris agency Buzzman, this new film, popular and pragmatic, features a father who uses his imagination to spend time and re-forge a bond with his son. Thanks to its functional and user friendly design, the IKEA kitchen becomes a real playground where father and son work together to prepare a meal–a story that the soundtrack complements with a cover by José James of Bill Withers’ famous song “Lean on me.”
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Credits
Client IKEA Stéphanie Jourdain, country marketing director; Crole Feleppa, external communication manager; Isabelle Denizou, advertising & visual identity manager. Agency Buzzman, Paris Georges Mohammed-Cherif, president, executive creative director; Sebastien Partika, creative director; Raphael Ghisalberti, art director; Constance Godard, copywriter; Clement Scherrer, head of strategic planning; Vanessa Barbel, head of TV production; Geraldine Bourguignat, Katya Violi, TV production. Production Moonwalk Ben Liam Jones, director; Gaspard Chevance, producer. Sound Production Schmooze Music music cover by José James “Lean on me” (Bill Withers)
Following his acclaimed videos for “Ride em on Down” and “Angry,” Francois Rousselet re-unites with The Rolling Stones for a third time to direct the first single “In the Stars” from their new album “Foreign Tongues” starring Odessa A’Zion.
Paying tribute to the band’s enduring influence on music, fashion, and culture, the film centers around younger versions of Mick, Keith, and Ronnie gathered in the ultimate recording session, a room overflowing with more than one hundred musicians, singers and dancers all jamming together in unison. Moving through the crowd, A’Zion guides us through the electric atmosphere, capturing the attitude, rhythm, and raw energy pulsing through every performer.
Rousselet, who directed via Riff Raff Films, said, “One of the challenges for this production was not simply casting the sheer volume of talent required,..over 100 musicians and dancers in the space of a week, but ensuring every performer could convincingly inhabit the world of the band. Each musician had to quickly learn and perform the track in a way that felt authentic on camera.
“The key was finding leads for the band who could truly sell the physicality of the performance. That human element was critical.
“Without it, the de-aging wouldn’t feel believable or emotionally real. I didn’t want the shoot to feel constrained by the post/VFX requirements. It was important to me that the performers and camera could move naturally, the same way you would when filming a real band performance. That freedom and unpredictability is what gives the video its energy and authenticity.
“To direct a third video for The Rolling Stones as someone who grew up as a true fan is an incredible privilege. Their music has shaped... Read More
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