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    Home » Magic Leap Set To Premiere Experimental, Spatial Computing Experience at SIGGRAPH 2019

    Magic Leap Set To Premiere Experimental, Spatial Computing Experience at SIGGRAPH 2019

    By SPWMonday, July 22, 2019Updated:Tuesday, May 21, 2024No Comments5566 Views
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    ‘Undersea’ Uses Room-scale Spatial Computing to Bring the Sea to Life

    CHICAGO -- (SPW) --

    Magic Leap will premiere an all-new Spatial Computing experience for Magic Leap One, “Undersea,” at SIGGRAPH 2019 in Los Angeles. The Magic Leap One is a lightweight, wearable spatial computer that enriches your experience in the real world with digital content, in everything from commerce and entertainment to communications and productivity.

    “Undersea” is a room-scale, Spatial Computing experience through which users can relax and observe underwater life in a dynamically generated, coral reef biome. Distinct vistas and creatures, presented in a photo-real art style, provide an opportunity to feel a sense of presence and connection between the creatures, the environment, and the user.


    View a sneak peek of the experience: https://youtu.be/evIucrI-dF4.

    “‘Undersea’ brings a room to life with breathtaking underwater landscapes in an interactive reef experience, and allows us to focus on pushing the boundaries of graphic fidelity within Spatial Computing,” said Dan Lehrich, VP of Production at Magic Leap. “With each Magic Leap Studios project on Magic Leap One, we expand the ever-evolving potential of immersive experiences. The opportunity to work at the bleeding edge of what’s possible and pioneer on a brand-new platform is what motivates us, and we hope to inspire other creatives to push the boundaries and explore alongside us.”

    With Undersea, one of Magic Leap’s goals was to use the capabilities of Unreal Engine 4 and Vulkan 3.1 mobile on Magic Leap One to create a visually compelling and immersive experience that pushes the graphical boundaries of Spatial Computing.

    The SIGGRAPH conference, in its 46th year, is an annual gathering that showcases projects from the world’s leading professionals, academics, and creative minds at the forefront of computer graphics and interactive techniques. SIGGRAPH 2019 attendees will have the opportunity to experience “Undersea” in the Immersive Pavilion, 28 July–1 August at the Los Angeles Convention Center. Francisco Cortina, CG Supervisor, and Derrick Levy, Lead Software Engineer, will give a talk on the project on 1 August alongside other conference contributors during the Experience Presentation “Be Productive in New Ways.”

    “Spatial Computing is increasingly becoming the norm in experiential entertainment. The quality and interactivity displayed through ‘Undersea’ is a breathtaking look at how this art form is thriving,” noted SIGGRAPH 2019 Immersive Pavilion Chair Victoria Rege.

    Magic Leap Studios, where “Undersea” was first realized, is a content creation studio within Magic Leap with the aim of creating high-caliber content in the new medium of Spatial Computing. Magic Leap Studios is charged with creating unique, compelling content that would only be possible with Spatial Computing, in tandem with rapidly evolving hardware and software. The Magic Leap Studios team is constantly pushing on the tech in a way that will allow us to deliver content excellence and pave the way for future developers.

    The Immersive Pavilion is open to conference participants with an Experiences registration or higher. Register for SIGGRAPH 2019: https://s2019.SIGGRAPH.org/register

    About ACM, ACM SIGGRAPH and SIGGRAPH 2019
    ACM, the Association for Computing Machinery, is the world's largest educational and scientific computing society, uniting educators, researchers, and professionals to inspire dialogue, share resources, and address the field's challenges. ACM SIGGRAPH is a special interest group within ACM that serves as an interdisciplinary community where researchers, artists, and technologists collide to progress applications in computer graphics and interactive techniques. The SIGGRAPH conference is the world’s leading annual interdisciplinary educational experience for inspiring transformative advancements across the disciplines of computer graphics and interactive techniques. SIGGRAPH 2019, the 46th annual conference hosted by ACM SIGGRAPH, will take place from 28 July–1 August at the Los Angeles Convention Center.

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    Emily Drake
    Media Relations Manager
    SIGGRAPH 2019
    (312) 673-4758
    Contact via email
    SPW Category:Conventions, Conferences, Summits News
    Tags:Magic Leap OneSpatial ComputingSIGGRAPH



    NYF Advertising Awards Extends Entry Deadline To May 8; Executive Jury Shares Insights on What Defines Effective Work

    Monday, April 27, 2026
    NYF Advertising Awards Extends Deadline Until May 8th!

    New York Festivals Advertising Awards has extended its to May 8, 2026, as momentum builds ahead of Executive Jury judging. Leading up to judging, members of the 2026 Creative Marketing Strategy / Effectiveness Executive Jury, 11 respected strategy leaders from global agencies, are sharing perspectives on what defines impactful, results-driven work. Led by Ellie Bamford, Chief Strategy Officer, North America at VML, the jury will review shortlisted Creative Effectiveness entries selected by NYF’s Shortlist Jury, identifying work that demonstrates the power of insight-driven strategy and creative execution to deliver measurable business results. Several prominent jurors recently shared their viewpoints in conversations with Branding in Asia, offering an insider look at the thinking shaping this year’s evaluation process. Representing a global cross-section of strategic leadership, their perspectives highlight the standards that distinguish truly effective work. “As a juror, I will be looking for work that is unmistakably clear in its intent and genuinely original in its execution, ideas that feel inevitable once you see them, but surprising before you do,” said Takaya Hoshi, Chief Strategy Officer at Dentsu Japan. “I’m drawn to communication people can genuinely empathize with—work that doesn’t just communicate but connects so it resonates.” “I’m excited to judge the Creative Effectiveness and Strategy category,” said Jasmine Dadlani, Chief Strategy Officer at McKinney. “A... Read More

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