Content agency Los York has signed director Jason Zada who over the years has demonstrated an affinity for breaking new ground across multiple screens. Zada’s body of wide ranging work includes the 2016 feature film The Forest (starring Game of Thrones’ Natalie Dormer), the Emmy, D&AD, SXSW and AICP Next Award-winning interactive Facebook Connect experience “Take This Lollipop,” varied digital and technology-forward projects, music videos and dozens of traditional commercials,
Zada made his first major industry splash in 2000 with the launch of Evolution Bureau (EVB), an agency which created memorable work in the digital storytelling arena, a prime example being “Elf yourself,” Office Max’s interactive viral website. When Omnicom acquired EVB, Zada turned to directing full time at Tool of North America where he enjoyed a seven-year tenure and turned out work for clients such as Sony, Adidas, Goodyear, Old Spice, Sega and Showtime. Tool also produced the aforementioned “Take This Lollipop.” Most recently, prior to joining Los York, Zada was on the directorial roster of production house PRETTYBIRD.
During the course of his career, Zada has collaborated with agencies such as Wieden+Kennedy, Crispin Porter+Bogusky, Leo Burnett, Grey, Saatchi & Saatchi, and RPA.
Zada said of his new bicoastal roost, “Los York is a next generation of content agency that’s really fostering a new class of storytellers/directors, supporting them in leading impressive campaigns from concept through production to final delivery. This new model creates incredibly integrated ideation and production that allows us all to do more. I am incredibly excited to welcome in a new wave of content creation with Los York.”
