RSA Films has entered into a partnership with Frank Antonoff’s 1961 Representation to handle the West Coast and Texas for the production house’s roster of filmmakers. Antonoff is a well-established resource for agencies and brands, sought after for his expertise pairing cross-disciplinary talent with campaigns that speak to their strengths and capabilities as storytellers. Antonoff launched 1961 Representation earlier this year after spending over a decade as a partner and talent rep at Resource where he worked closely with accomplished directors, editors, animators and artists. In addition to RSA Films, 1961 represents Academy, B-Reel Films, Bryght Young Things, Selected Works and Trim….
Sharon Otterman has been named chief marketing officer of Macy’s. She will begin leading the company’s marketing organization starting on Monday, December 11, reporting to Tony Spring, president and CEO-elect, Macy’s, Inc. Otterman will lead Macy’s strategic marketing, spearheading the company’s brand evolution and build awareness, engagement, and loyalty among all customer segments. This includes brand activation, campaign advertising and content planning, creative, visual merchandising, branded entertainment, and media strategy for the Macy’s brand. She also will be responsible for leading and building upon Macy’s iconic experiences, including the Thanksgiving Day Parade, Macy’s July 4th Fireworks and annual Spring Flower Show. Otterman has more than 25 years of experience leading marketing and transforming brands for Fortune 500 companies across entertainment, media, and sports industries. Most recently, she served as CMO at Caesars Entertainment, where she launched Caesars Sportsbook, a new sports betting brand in the U.S., and enhanced the sports betting and gaming brand experience. Prior to Caesars Entertainment, she served as EVP and CMO at Madison Square Garden Company, was CMO for NBCUniversal’s News Division, and was also the VP of marketing at ESPN….
Talent Resources (TR), a full-service marketing agency, has promoted Tiffany Groh Cummins to VP, communications. Based in San Francisco, Cummins has significantly contributed to TR, leveraging her experience and expertise in publicity, marketing strategy, and event execution. Cummin’s career started at DDB Needham/Evans Group, working on major films and campaigns. While there, Tiffany managed publicity and promotions for major clients such as 20th Century Fox, handling significant films like True Lies, The Sandlot, Waiting to Exhale and campaigns for Disney Pictures, New Line Cinema (Dumb & Dumber), and Samuel Goldwyn under entertainment marketing executive Mike Vollman. Her tenure at Sony Pictures Entertainment and BMG Records with McCann-Erickson saw her working on major releases like Men in Black, My Best Friend’s Wedding, Charlie’s Angels, Big Daddy, and more. Founding TRC & Associates, Cummins represented numerous clients, securing national media exposure from outlets such as The New York Times, Variety Magazine, and Glamour Magazine, to name a few. Since joining Talent Resources, as account director West Coast lead, Cummins has played a pivotal role in orchestrating high-profile PR campaigns for Talent Resources, including noteworthy collaborations like The Children’s Place x Mariah Carey + Snoop Dogg, Real Essentials with Mario Lopez, and PetSafe x Jessica Simpson. In addition, she has also spearheaded publicity programs surrounding major events taking place such as the ESPY Awards and the NBA Draft….
