The most engaging publicity news releases on the SHOOT Publicity Wire (SPW) in 2025 included: the premiere of several films on the festival circuit–at SXSW in particular; the casting of Mel England for writer-director Jeff London’s Snow Falling on Pumpkins; composer Michael Novack’s launch of Spacecat Music & Sound; and the teaming of Ariel Winter (as a voice actress) and director Sy Hug on the short film Wild & Free.
Topping the 2025 SPW rundown was news that the indie documentary MOLA: A Tibetan Tale of Love and Loss would be featured at the 2025 SXSW Film & TV Festival. Directed by Yangzom and Martin Brauen–with Union Editorial partners James Haygood and Michael Raimondi serving as executive producers, and Katherine LeBlond as co-EP, the verite documentary chronicled the complexity and emotion of a mother and daughter navigating the end of life. Haygood was also supervising editor of the film.
Finishing second in the SPW views tally was a rundown of featured speakers and presentations slated for the Contact In The Desert Conference in Indian Wells, Calif.–including the naming of Josh Gates of Expedition Unknown as keynote speaker.
Taking third place in our rundown was the announcement that Emmy-winning actor Archie Panjabi had joined the live action short FLIGHT 182–written and directed by Rippin Sindher–as an executive producer.
Fourth place went to the addition of Mel England to the cast of Snow Falling on Pumpkins, the LGBTQ+ romance movie from writer-director Jeff London. England was named to portray James McCarthy, the new love interest of Michael Davis (played by Ben Stobber). The storyline centers around 43-year-old Davis’ sudden diagnosis with early-onset Alzheimer’s just as the couple decides to marry. While McCarthy must support his new husband, Davis embarks on a heartfelt journey to discover his true purpose, finding support in a spiritual guide, David Walker (Tony Enos). Barbara Reininger and Elaine Ballace also star.
Landing in fifth place in number of SPW views was composer Michael Novack’s launch of Spacecat Music & Sound, an audio studio offering original music composition, sound design, audio implementation, and direction for games, films, television, podcasts, and multimedia projects.
Settling in sixth place was news that the Hollywood Disclosure Alliance and its chairman Dan Harary would present the world premiere of the documentary film Inside Hollywood: Aliens, UFOs and the Quest for Disclosure.
Generating the seventh highest total of views in 2025 was a rundown of the charitable work done by Heard City & Midnight Stack managing partner Gloria Pitagorsky as it impacts not only the advertising and entertainment industry but also the community at large in New York City.
Ending up eighth was the teaming of actor Ariel Winter (Modern Family) and director Sy Huq on Wild & Free, a short film that explores themes of self-discovery, freedom, and resilience, told through the unique lens of a dog’s journey across the American Southwest. Winter voices the lead character, Ghost, a rescue dog, navigating the changes and challenges of life.
Nestled in the ninth slot was the announcement that Shanti Rides Shotgun would make its world premiere at SXSW. Directed by Charles Frank of production company Voyager, the film follows Shanti Gooljar, New York City’s most known and highly talked-about driving instructor, as she hits the jam-packed streets of Manhattan with her students. Known for her unfiltered personality and an impressive 99% passing rate over her 30-year career, Gooljar has a teaching style that is as unique as it is effective. The film offers an intimate look at her life, capturing both her personal journey with an up-close look at what makes her lessons unforgettable.
And rounding out SPW’s top 10 for 2025 was the resumption of the festival run for the experimental animated short Boxes for Rox by director Chelsey R. Knapp. The film follows a factory worker questioning whether their thoughts are being controlled. The film’s production team works together at M-1 Studios, a Michigan-based video production agency run by Knapp with co-founders Matthew Peach and Mike Madigan.
Here’s a rundown of the year’s 25 most viewed news releases on the SHOOT Publicity Wire and their authors (click title to read release).
Title | Author
1. Union Co-Production “MOLA: A Tibetan Tale of Love and Loss” To Have its North American Premiere at SXSW In Documentary Spotlight | YES, BRAND
2. Contact In The Desert Returns To Indian Wells, CA, May 29-June 2, 2025, Featuring Keynote Speaker Josh Gates of “Expedition Unknown” | Asbury PR
3. “The Good Wife” Star Archie Panjabi Boards “FLIGHT 182” as EP, Calls It Her “Favorite Film of the Year” | ascohenpr
4. Mel England Joins The Cast Of “Snow Falling On Pumpkins” | Jay Hopkins
5. Composer Matt Novack Launches Spacecat Music & Sound – Your One-Stop Shop For Audio in Games, Film, TV, Podcasts, and Beyond | ascohenpr
6. Brand New Documentary “Inside Hollywood: Aliens, UFOs and the Quest for Disclosure” To Have World Premiere at Contact in the Desert | Asbury PR
8. Ariel Winter Teams Up With Director Sy Huq For Heartwarming Short Film “Wild & Free” | ascohenpr
9. Voyager’s “Shanti Rides Shotgun” Gears Up for SXSW World Premiere | HYPE
10. Chelsey Knapp’s “Boxes For Rox” Is Coming To a Festival Near You | Cinestruct
11. Award-Winning 3D Animated Short CHAIN By Ling Han Begins 2025 Festival Run | Cinestruct
12. Sound Lounge Wins AICP Post, AMP, and New York Festivals Advertising Awards For Tonal’s Outstanding Sound | Sound Lounge NY
13. Living Legends George Noory and George Knapp To Appear Together Onstage at Contact In The Desert 2025 | Asbury PR
14. JAM Post Welcomes Acclaimed Re-Recording Mixers Mike Woroniuk and Paul Shubat To Toronto Facility | Tanja Harney
15. The State of Sonic 2025: Sonic Branding Trends From Stephen Arnold Music | Artisans PR
16. Union Editorial Joins Forces with Ventureland and The Cut, Driving ‘American Manhunt: OJ Simpson’ To #1 on Netflix Top Ten | YES, BRAND
17. Boris FX Continuum Adds Four Dynamic New AI VFX Tools | Boris FX
18. BirdMine’s Debut Documentary Meandering Scars Selected For Dances With Films in Los Angeles | ascohenpr
19. Writer/Director Emily Elizabeth Thomas Sets Debut Feature “Keily: Homecoming Dweeb” For Romance-Focused Streaming Service CandyJar | ascohenpr
20. iColorst and Colorist Society To Host Colorist Mixer at NAB 2025 | Artisans PR
21. Lucid Motors Defies Convention, Takes A Bold Swing At Automotive Industry In Its First Brand Campaign “Compromise Nothing” | Press Kitchen
22. Cutters Studios Expands Roster With Acclaimed Editor Kate Owen | DWAgency
24. Merman’s Lucy Walker Wins Another Emmy | BOMBASTIC
25. Cutters New York Promotes Liz Stallmeyer To Head of Production, Jaye Ayres-Brown To Producer | DWAgency

