POV (Perspective)
Displaying 121 - 130 of 442
Friday, Sep. 23, 2011
POV
It's certainly no secret that people have been licensing music from up and coming bands for ad campaigns for the last decade. What hasn't been discussed as much is the appeal for brands and, more recently, how that trend is influencing the advertising world of today and breathing life back into the...
Friday, Aug. 19, 2011
POV
Creative professionals today work under such pressures, of time, budget, and creative restraints, that remote workflow processes all too often take the place of traditional face-to-face, client/creative collaboration. There is good and bad to be said about both styles. And, what works for one firm...
Friday, Jul. 15, 2011
Tech Talk: Firsthand Experiences With Technology
Motorz's host and executive producer, Chris Duke, shares his perspectives and insights on keeping up with technology, improving workflow, his recent experiences switching to DSLRs and changing from Final Cut Pro 7 to Final Cut Pro X. It's amazing what you can do these days with a limited production...
Friday, Jul. 8, 2011
POV: Ten Points To Consider When Preparing to Sell Your Media or Entertainment Industry Business
Are you the owner of a small or medium size business in the creative, media or related industries (including advertising, graphics, communications, or branding) who dreams of "getting out" and retiring? Writing memoirs? Or simply getting away from it all and moving to Montana? Thinking about...
Friday, Jun. 24, 2011
POV: 4D Vision
At RedMagmaMedia , we have been investigating the new forms of storytelling for a long time. We have also tested many different methods and we have even developed proprietary technologies to recruit and engage large communities of participants around different types of content. We have reached the...
Friday, Jun. 17, 2011
POV
We don't live in a 2D world, so why do we produce spots in two dimensions? It's like living with one eye shut. We've come a long way from cardboard glasses and the humble origins of the ever-evolving 3D medium. The two-toned colored glasses have been updated to new polarized versions (soon to go...
Friday, May. 6, 2011
POV
It is overwhelming to consider the speed at which emerging platforms are changing the way that consumers interact with content. As creatives, we can no longer ignore the impact that new channels will have on our business model, or the pressures that our clients feel in terms of being represented in...
Friday, Apr. 15, 2011
POV
So many details in "Bidding Now and Then" by co-EP Michael Romersa of Passport Films in the Nov. 2010 SHOOT correspond to my experiences as an EP in the Hispanic market. However, many did not. Formerly, production companies and their directors were synonymous. Today, you have to be a magician to...
Friday, Mar. 25, 2011
POV
At the close of 2000, I was among several members of the ad community enlisted by SHOOT to imagine what the coming decade might bring. In "The 2001 Challenge" I described how changing technologies might impact Audio Solutions. Among the things I got right, I suggested, "Tomorrow your projects will...
Friday, Feb. 18, 2011
POV
My first trip to Sundance was in 1995. I had caught the independent film bug after editing my first feature and wanted to watch movies, meet people, and see what that world was all about. I wound up seeing a lot of documentaries that year, and as I came out of a screening of Steve James' brilliant...