Amazon appears to be getting the TikTok bug, joining other companies seeking to hold consumers' attention by introducing replicas of the popular social platform.
The e-commerce giant has been testing a feed on its app that enables shoppers to scroll through TikTok-like photos and videos of products posted by other users.
Using the feature, called Inspire, customers can like, save and share posts of products, and purchase items directly from the feed, according to Watchful Technologies, an Israeli-based artificial-intelligence firm that analyzes apps and has tracked the feature.
The test doesn't mean Amazon will roll out the widget to the public in its current form — or at all. Alyssa Bronikowski, an Amazon spokesperson, declined to say if the company has plans to introduce the feature to all its customers. In a statement, Bronikowski said the company is "constantly testing new features to help make customers' lives a little easier More