Global digital marketing and experience design agency Critical Mass has expanded its executive leadership team with 13 promotions and new hires. Of note are the promotions of Andrea Lennon to president and Sara Anhorn to chief talent officer. The agency has also expanded its global executive team adding an SVP layer to its existing C-Level and EVP groups. There have been appointments to all tiers in the form of promotions and new hires in order to keep up with agency growth and evolving client needs.
When Chris Gokiert steps into his role as CEO this month, a transition that Critical Mass announced earlier, Lennon, formerly EVP, managing director, will assume her role as president. During her last six years at Critical Mass, Lennon was focused on driving new business growth across APAC and EU regions. In London, she successfully tripled the office’s revenue and staff, diversified the talent pool, and broadened the team’s capabilities. As president, Lennon will focus on client relationships, creative excellence, and business development with an emphasis on developing the agency’s culture and talent.
Anhorn, former EVP of talent, has also been promoted to the global executive team as chief talent officer. As a 20-year Critical Mass vet, Anhorn has been instrumental in fostering young talent and transplanting the culture of the agency’s Calgary headquarters to other office locations around the world. In her new role, Anhorn will oversee HR, talent acquisition, learning & development and internal communications on a global scale and continue to elevate the agency’s unique culture as a purpose-driven organization.
Promotions and additions to the Critical Mass executive leadership team span a majority of the agency’s core disciplines. Beefing up their client service practice, Stacia Parseghian joins Critical Mass from BBDO as EVP, client partner, while Samantha Stringfellow, currently VP, client partner, has been promoted to EVP, client partner. Four other Critical Mass vets have been promoted to the SVP, client partner role--Maria Hodgson, Jason Finch, Alysson Scartz and Heather Livengood—all formerly VPs.
VPs from marketing science, technology, talent, and production have seen executive promotions as well. They include Wilson Tsang, SVP marketing science; Jaimie Patel, SVP marketing science; Mike Lanyon, EVP technology; Scott Ingalls, SVP technology; Phaedra Marshall, SVP technology; Alissa Hansen, EVP head of production; and Rebecca Bloom Geddes, SVP human resources.