Strategic creative group ATK PLN has hired Rachel Bradley as production operations manager. Bradley fuses an artistic background with an affinity for structural organization to her role that will include streamlining internal workflows and structures, internal and external creative resourcing and talent recruitment.
She returns to the ATK PLN family after launching her career as a P.A. for Reel FX (which helped launch ATK PLN), working her way up to production manager and lending her diverse skill set to projects for clients including AT&T, McDonald’s, Home Depot and Disney. She also worked closely with the interactive team developing its in-house 360 pipeline for a wide range of VR projects such as the Shinola VR factory tour featuring Luke Wilson, Pacific Rim Oculus Experience featured at Comic-Con, the interactive Dell Alienware VR experience that launched at CES, the GMC #enlistme 360 Skydive and the immersive VR experience “Air Force Performance Lab.” Bradley’s hybrid skill set of creativity and problem-solving allows her to expertly facilitate communication between the artist and production teams, artfully balancing creative integrity with workflow efficiency.
After graduating with a degree in Environmental Design at Texas A&M University, Bradley made her way to Dallas where she found her way to Reel FX by chance and was immediately taken with the world of creative production. She spent five years there, flexing her creative and technical muscles, before accepting a gig as director of operations at Nexos. She wore a number of hats at the commercial audio visual integration startup, gleaning comprehensive knowledge in running a boutique company. She returned to her entertainment roots as a production manager with Brazen Animation, supervising multiple projects and ushering in major studio pipeline and structural revamps.