• Monday, Oct. 9, 2017
Translation hires John Fulbrook as group creative director, design
John Fulbrook
NEW YORK -- 

John Fulbrook has joined Translation LLC as group creative director, design.  

Fulbrook, who was most recently group creative director, SVP at The Martin Agency, will be charged with leading and growing Translation’s design team and helping bring his innovative design thinking to the agency’s current and future partners. Fulbrook will be reporting to chief creative officer John Norman. 

"Branding is all about design--John approaches a design problem from a storytelling, cultural and technology pov,” said Norman.  “His design thinking translates the visceral experience into a consumer experience. John will be a tremendous asset for bringing Translation’s ethos to this discipline.”

“Translation sits at the juxtaposition of culture and storytelling,” said Fulbrook. “The idea of marrying culture, storytelling and then design seemed like an incredibly powerful place to be playing.” 

Fulbrook got his start in design as sr. art director for book publisher Simon & Schuster and was creative director for Collins from 2008-2010. In addition, Fulbrook served as professor at the School of Visual Arts from 2004-2016. 
 

  • Friday, Oct. 6, 2017
Johnathan Brownlee named exec director of Dallas International Film Festival
Johnathan Brownlee
DALLAS -- 

Johnathan Brownlee has been appointed CEO and president of the Dallas Film Society and executive director of the Dallas International Film Festival (DIFF).
 
A transplant from Canada, Brownlee is an award-winning Canadian/American entertainment veteran with a diverse international body of work, spanning more than 20 years.  Three of Brownlee’s feature films, “Occupy, Texas,” “Three Days in August” and “Decoding Annie Parker,” have screened at DIFF. Brownlee created DIFF’s first screenwriting competition whose winner, “Three Days in August,” was produced in Texas, premiered at DIFF and was released nationwide at Studio Movie Grill.
 
“I’m extremely honored to lead DFS and looking forward to growing our education and community initiatives and leading DIFF’s transformation into a festival that reflects the incredible diversity of Dallas Fort Worth and the ever-changing landscape of entertainment,” said Brownlee, “There is nothing like watching a film in the theater, but we are also fortunate to be living in a time when television, streaming content and virtual reality are leaders in creative storytelling and our mandate at DFS is to present all of these experiences to our audience.”
 
Brownlee’s career highlights the symbiotic relationship among entertainment, art and commerce as he has created television series sponsored by Home Depot, HSBC, Ford, British Airways and Club Corp, to name a few. He has also produced content for The Salvation Army, Amnesty International, World Wildlife Fund, Toronto Humane Society, and KIPP Schools to support their fundraising campaigns. Brownlee has taught both creative and “the business of the business” workshops at Harvard, MIT, Vancouver Film School, LA Film School, Brandeis University, and Booker T. Washington High School for the Arts, and served as the LA representative for the Academy of Canadian Cinema & Television.

  • Thursday, Oct. 5, 2017
Craft promotes Shay Fu to managing director across its North American studios
Shay Fu
NEW YORK -- 

Craft, a global marketing production and adaptation agency and a division of McCann Worldgroup, has promoted Shay Fu to managing director of Craft North America. Shay will continue to report to Craig Smith, Craft’s chief information and operations officer.
 
Fu joined Craft in 2013 as EVP/head of integrated operations, Craft New York, successfully growing the NY studio operations across all disciplines and building its digital production capabilities. Most recently, Fu extended her role to oversee production operations in the U.S. and Canada as head of studio operations across Craft’s North America network. 
 
In her new role as managing director, Craft North America, Fu will retain responsibility for studio operations. Fu will also work under the strategic direction of Craft’s chief client officer, Simon Sikorski, and McCann Worldgroup’s North American leadership to nurture and grow all aspects of clients’ integrated production needs. She will build upon relationships with Craft’s regional and global clients such as Microsoft, L’Oréal and Coca-Cola.
 
“Under Shay’s leadership and direction, studio performance in North America has improved dramatically,” said Smith. “Her extensive experience in delivering production solutions together with her ability to build strong relationships with our key clients makes her perfectly suited to this key role within Craft.”

  • Wednesday, Oct. 4, 2017
Director Adam Bonke, sr. editor Paul Bastin join Alkemy X
Adam Bonke
PHILADELPHIA & NEW YORK -- 

Creative content company Alkemy X has expanded its talent roster with the addition of director Adam Bonke and sr. editor Paul Bastin. A previous winner of the Young Director Award at Cannes, Copenhagen-based Bonke has worked with such brands as Comcast, Coca-Cola, Nike, Red Cross, and Doctors Without Borders. Bastin brings 20+ years of experience in the postproduction industry, having worked as an in-house editor and motion graphics animator at such shops as R/GA, Ogilvy and Mather, and RadicalMedia.

Bonke’s career began in London’s Soho, where he delved into editing and compositing at postproduction company Locomotion, and later at Capital FX (now Deluxe), before finding his calling as a director. Citing youthful exuberance, he returned to his hometown of Copenhagen and unabashedly informed two producer friends at production company Nobody Cph that he wanted to direct. They eventually gave him the chance with “Interruption,” an evocative commercial for Doctors Without Borders, which ultimately garnered Bonke the 2010 Young Director Award at Cannes and launched his career. 

Since then, Bonke has directed more than 80 commercials in 18 countries, including work for Gore-tex, Sony Ericsson, Havas, and Carrefour. In addition, he has directed music videos for various artists; the popular documentary series, “Find Amdi,” for Danish national TV; as well as creating, co-writing and directing a full season of the critically acclaimed Danish TV series “Fetter.”  Music also plays a starring role in his process; he often collaborates with his brother to compose soundtracks for his brand-based work.

Bastin was most recently lead sr. editor at digital agency R/GA, where he developed workflows throughout the facility, maintaining quality control implementations across all edit stations, and collaborated with the creative, production and IT teams on projects, infrastructure, and global connectivity solutions. Prior to that, he was sr. editor and motion graphics animator and designer at RadicalMedia, lending his talents to projects for such clients as Grey Goose, NFL Network, Tommy Hilfiger, Versus, and NASA.

Bastin got his start in the postproduction industry more than 20 years ago as an assistant editor at New York-based postproduction facility Post Perfect. After several months spent traveling across the US, he returned to NYC where he worked as an editor at ad agency Ogilvy and Mather.

  • Wednesday, Oct. 4, 2017
AKA NYC hires Blackman as SVP of creative strategy & experiential design
Amanda LaFollette Blackman
NEW YORK -- 

Entertainment marketing agency AKA NYC has appointed Amanda LaFollette Blackman to the newly created post of sr. VP of creative strategy and experiential design. Blackman will head the agency’s experiential offering as its creative lead, developing and overseeing the execution of experiential opportunities and initiatives for AKA’s theatrical and destination clients. She will also collaborate with other agency departments in driving integrated, idea-led thinking company-wide.

Blackman comes to AKA from brand experience agency FreemanXP where she was VP, Group Creative Director. Prior to which she spent 11 years at Jack Morton Worldwide, a leading experiential agency, working with clients including American Airlines, Procter & Gamble, MTV, Walmart and Microsoft. She earned an MFA from the Yale School of Drama.

“Since our inception, AKA has forged the way in introducing new approaches and service offerings to the theatrical advertising space,” said AKA managing partner Elizabeth Furze. “With the diminished impact of interruptive advertising in today’s consumer-controlled economy, experiential initiatives have become essential to effective, integrated campaigns. We are delighted to welcome Amanda’s talent and unique experience to drive AKA’s experiential offering forward. She brings a wonderful pedigree in experiential marketing, exceptional insight into the culture of entertainment, and a talent for thinking big.”

Blackman joins the senior team including managing partners Furze and Scott Moore, executive creative director Bashan Aquart, VP/digital Sarah Borenstein, VP/insights and marketing Janette Roush, director of client services Elizabeth Findlay, director of agency partnerships Elyce Henkin, director of account strategy Melissa Marano, director of production services Billy Mitchell, content director Jamaal Parham, director of media Joshua Poole and director of finance Ricardo Whitely.

  • Wednesday, Oct. 4, 2017
Sean Lackey named chief growth officer at McCann North America
Sean Lackey
NEW YORK -- 

Sean Lackey has joined McCann North America as chief growth officer, a new regional position.
 
Lackey most recently was head of business development at Droga5 where he was key to driving significant growth across new clients and capabilities resulting in $120MM+ in new business revenue over the last four years. Prior to joining Droga5 in 2013, he held both business development and client management roles on a wide variety of accounts at BBDO for five years. He had also previously worked in account management at Interpublic Group’s Gotham, Inc. 
 
“Sean has an infectious energy and a great track record of attracting clients and delivering business growth,” said Chris Macdonald, president of McCann Worldgroup North America. “We are delighted that he is joining us as we further develop our North American network and offerings for clients.”
 
“I have always believed that creativity is a business driver for our client partners,” said Lackey. “The McCann agencies across the region and beyond are unified by this purpose, delivering at the top of their game both creatively and strategically.”
 
Creatively, McCann North America this year repeated for the second straight year as the most awarded North American agency at the Cannes Lions festival. while McCann New York also moved up 12 spots to become the No. 1 agency at the 2017 North American Effies. McCann was named North America’s “Regional Agency of the Year” at the New York Festivals International Advertising Awards, and McCann New York this year was named “Agency of the Year” at multiple awards shows, including the Clios, the One Show, the ANDYs, and the ADC (Art Directors Club). At the same time, McCann over the last few years has added major client assignments in North America, including from HomeGoods, MGM Resorts, Bombardier, Verizon, Reckitt Benckiser, Coca-Cola, Mastercard, and Chevrolet.

  • Wednesday, Oct. 4, 2017
Humble hires Leigh Baker as EP of brand partnerships, launches "Idea Studio"
Leigh Baker
NEW YORK -- 

Integrated content studio Humble has brought Leigh Baker on board as executive director of brand partnerships. Baker will spearhead a new creative offering, “Humble Idea Studio,” that will sit alongside the current stable of Humble brands that includes Humble TV and Postal.

Baker, a 20 year veteran of the advertising industry most recently was exec VP, managing director of Publicis Digital shop ROAR, and previously held senior leadership roles at Chiat\Day NY, SapientNitro and Publicis London.

Humble president/founder Eric Berkowitz said, “As our industry converges we see this as a huge opportunity to drive even greater value for our clients. Leigh is the perfect person to help us expand and complement our existing offering as we increasingly partner with brands directly.”

“It is clear that clients are continually seeking new, better, more agile ways of creating engaging content for their brands,” added Baker. “I’m excited to build out something new with the amazing team at Humble and Postal.”

Humble’s work spans commercials, music videos, branded content and features. Recently the company produced a groundbreaking PSA for One America Appeal, featuring all five living former U.S. presidents.

  • Tuesday, Oct. 3, 2017
Antar Walker named design creative director at MPC
Antar Walker
LONDON -- 

Antar Walker has joined MPC’s London advertising studio as design creative director. A multi-disciplinary designer and director with world-class experience spanning eight-plus years in advertising, design, animation, film and digital, Walker has worked with leading brands including Nike, Apple, BMW, Tate Modern, Land Rover, Burberry and Chanel.

Walker comes over from design and motion studio ManvsMachine where he worked in London for 18 months before moving to help set up its new endeavor in L.A. During his time stateside, Walker was integral to establishing that company’s new studio, propagating studio culture and thought processes, along with having a hand in hiring the best talent available to grow and nurture a successful new team.

Walker will collaborate closely with Ryan Jefferson Hayes who joined MPC in 2015 to spearhead a new era for the studio’s design team. Walker will also work through MPC Creative.

Graham Bird, chief commercial officer at MPC, said of Walker, “Not only will our clients benefit from his exceptional talent, but he will work with Ryan to help drive a new vision for Design within our advertising business.”

Walker said, “MPC’s reputation and proven track record in producing innovative, award-winning work creates a very exciting opportunity to forge a new creative offering throughout the company. There’s now an opportunity to apply design and visual innovation to the power of animation and VFX tools to create memorable, brave new content for all manner of brands, agencies and directors. I look forward to working with MPC and its clients to continue its legacy of excellence into new and emerging fields of design, motion and interactive content.”

MPC is a Technicolor Company.

  • Tuesday, Oct. 3, 2017
Tal Wagman becomes associate creative director at Zambezi
Tal Wagman
LOS ANGELES -- 

Independent creative agency Zambezi has hired Tal Wagman as associate creative director. The writer teams up with art director Annie Johnston, who joined the agency in January. Wagman previously worked at Saatchi & Saatchi Los Angeles on Toyota and Bravo. Before that he worked in Toronto at the WPP agency Taxi on Koodo, Burger King and Mini Cooper, and at Saatchi & Saatchi Canada on Toyota, Wendy’s, Novartis’ Gas-X, and other brands. Most recently, Wagman led the digital effort for launching Toyota’s Prius Prime on the “Possibilities Now” campaign as well as the Toyota C-HR launch, collaborating with Bad Lip Reader. His work has been recognized at Cannes, Communication Arts, The Webby’s, and according to him, “many Canadian awards which no one has heard of”.
 
Wagman moved to Los Angeles to continue his advertising career while pursuing a side-hustle in stand up comedy.
 
“I thought I was good at standup,” said Wagman. “It was half the reason I came here. But with commuting to Torrance [Saatchi LA] every morning, the side hustle became impossible. I still write comedy, I just don’t perform it. What I try do is channel my humor into my ad work. Zambezi recognizes that, and that’s why I’m really excited about working here. I wanted to join an independent shop with an appreciation for comedy. It’s funny, I came to L.A. to do stand up, and Zambezi gave it to me, in the form of a stand-up desk. Actually, is that funny? I don’t know, and that’s why I’m not doing comedy.”
 
“Tal brings funny to Zambezi,” said Gavin Lester, chief creative officer. “There’s nothing more engaging than a brand story told with wit and humor. That’s Tal’s forte.”

  • Monday, Oct. 2, 2017
Periscope adds Bill Berg, Steve Sutherland
Steve Sutherland (l) and Bill Berg
MINNEAPOLIS -- 

Periscope has hired two notable artisans who boost its integrated agency offerings:  Bill Berg who comes over from Droga5 New York where he served as a sr. broadcast producer; and Steve Sutherland who was most recently experiential director/founder at Manufacture. Berg becomes executive producer at the Minneapolis-based Periscope while Sutherland is VP, director of integrated creative production.

Berg’s experience spans brands like Under Armour for the “Rule Yourself” series featuring Steph Curry and Tom Brady, as well as work for Overwatch, Xfinity, Toyota and Newcastle. Berg has collaborated with some of the industry’s top directors. 

Sutherland is a veteran of the agency world with experience at Crispin Porter + Bogusky, mono and Fallon, as well as his own company, Manufacture. He has worked with such brands as Target, Burger King, Coke Zero, Propel and the SYFY Network and brings a deep understanding of integrated experiences--from interface design to new product launches and everything in between.

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