Top Spot of the Week
Displaying 781 - 790 of 853
Friday, Sep. 29, 2000
"Water Cooler"
When the cooler head doesn't prevail, the situation can get ugly. In this case of anthropomorphism, it's the office water cooler that loses his—its—cool. Standing alone in a remote storage area, it bubbles in furious masculine protest over its diminished status in the workplace. We literally see...
Friday, Sep. 22, 2000
Human Cannon Hits Creative Bull's-eye
In a world of instantaneous communication via fax, e-mail and the Internet, it's comforting to know that the human element cannot be replaced in the timely delivery of important packages. However, according to this humorous commercial promoting European delivery service Chronopost, the human had...
Friday, Sep. 22, 2000
"Chart"
You've heard the term "poster child"—how about a "poster spokeswoman" who doesn't speak? That's what visual effects/animation/design studio TOPIX/Mad Dog, Toronto, created for Kellogg Canada and Leo Burnett Co., Toronto. The goal: to underscore the health benefits of making Kellogg's All-Bran Buds...
Friday, Sep. 22, 2000
Jeep Shines Brightly In Ruhlmann-Directed "Sunset"
A few years ago, a lauded Jeep spot "Snow Covered," out of Bozell Worldwide (now FCB Worldwide, Southfield, Mich.), featured an unseen Jeep—created in CG by Digital Domain, Venice, Calif.—burrowing under layers of snow, stopping and turning at a stop sign poking above the snow's surface. (Directed...
Friday, Sep. 15, 2000
Go Film Pays With Mobil Speedpass
CLIENT Mobil Speedpass. PRODUCTION CO. Go Film, bicoastal. Nick Rafter, director; Max Malkin, DP; Jonathan Weinstein and Robert Wherry, partners; Preston Lee, executive producer; Mark Jaffee, producer. Shot on location in Bakersfield, Calif. AGENCY DDB New York. Janet Guillet, group creative...
Friday, Sep. 15, 2000
A Stitch In Time Heals Wounds, Saves Lives
At first glance, one might tend to turn away from the sight of stitches closing a wound in human flesh. But this bit of suturing instead piques viewers' curiosity. The lightning-quick scenes command attention. Bomb-like, muffled blasts of sound contrast with stately and encouraging instrumental...
Friday, Sep. 15, 2000
Golden Fishhook Snares Tobacco Company Execs
Four young people enter the premises of the Louisville, Ky.-based Brown & Williamson Tobacco Corporation, which manufactures and markets such cigarette brands as Kool and Lucky Strike. Dressed in casual teen attire, they walk through the foyer to the reception area. Once there, one of the...
Friday, Sep. 8, 2000
Passing Harrowing Test Is No Sweat
Even if you can't withstand the pressure, your armpits can. While that may seem a small consolation, it proves to be the unexpected punchline of "Testing Time." The :40 spot, an homage to The Matrix, was directed by Thomas Krygier of London-based Krygier Hirschkorn for agency Lowe Lintas, London...
Friday, Sep. 8, 2000
Olympians Engage In Horseplay For Adidas And 180
Horses. Horses with swimmers, gymnasts, runners, judo experts—horses with everyone except ... riders. In a sunny arena, the assembled athletes pursue and gesture vainly to their equine counterparts, urging them to cooperate. Amid the confusion, a voiceover announces, "In Sydney, adidas will be...
Friday, Sep. 1, 2000
Oh Baby! At Least That's What It Cost
The camera peers through the window of a hospital delivery room door, zooming into a scene of a woman in the throes of intense labor. Her attentive husband alongside, the woman screams to the high heavens. The doctor is poised to bring a new life into the world, offering encouragement to his...