Chat Room Interviews

Displaying 451 - 460 of 487

Thursday, Apr. 26, 2007

In that this week's edition features our spring Music & Sound Series, we thought it appropriate to look at a campaign that has placed consistently in SHOOT's Top 10 Spot Tracks charts over the past three-plus years--none other than United Airlines' diverse mix of animation commercials featuring...

Wednesday, Apr. 25, 2007

iChat: Janet Balis, Senior VP AOL Media Networks

At AOL's First Look , an event held in New York City recently, the company introduced five new programs that will run during the next year to an audience of advertisers and agencies. The event compares with the TV upfront, when networks hold presentations about the upcoming season's shows...

Wednesday, Apr. 18, 2007

iChat: XLNTads CEO Neil Perry

As consumer-created advertising continues to evolve, a new company has formed that may take the medium to a new level by providing a place for brands and consumers to interact to create new video ads that may appear on TV. XLNTads was formed in December and is currently in the process of signing up...

Thursday, Apr. 12, 2007

Chat Room: Tom Eslinger

Tom Eslinger, Saatchi & Saatchi's worldwide interactive creative director, spearheads the agency's global interactive capability, splitting his time largely between New Zealand and Southern California with both a worldwide focus across network clients for interactive creative, strategy and...

Wednesday, Apr. 11, 2007

iChat: David Tochterman, Executive Vice President, Executive Producer, ChannelBlast

The recent announcement that NBC Universal and News Corp. will team up to launch a website that will feature full length TV content from a variety of networks heightens the convergence of TV and the web and opens up new opportunities for advertisers who are going beyond traditional TV spots to...

Wednesday, Apr. 4, 2007

iChat: PJ Pereira, Executive Creative Director, AKQA; Mark Decena, Director, Kontent Films

Advertising agencies shoot :30s and :60s and long form videos are often :90s, yet Unflinching Triumph: The Philip Rockhammer Story from AKQA/San Francisco is a 75:00--it's a feature length movie ! AKQA's "client" in the film was the National Association of Staredown Professionals (NASP), the...

Wednesday, Mar. 28, 2007

iChat of the Week: David Herbruck, co-founder, director Loyalkaspar

How do production companies renowned for their TV work do broadband video advertising? How does the work they do differ from TV, how do the production requirements differ and how can they maintain their creative voice in the new medium? To answer these questions, iSPOT spoke with David Herbruck, co...

Thursday, Mar. 22, 2007

Chat Room: Peter Nicholson

"2007 will be about reasserting our leadership position. Peter will build on our already solid foundation to get us there," said Deutsch New York president Val DiFebo in reference to the recent naming of Peter Nicholson to serve as partner/chief creative officer at the agency. Indeed Nicholson is...

Wednesday, Mar. 21, 2007

iChat: Richard Toranzo, IBM Global Program Manager, Branded Entertainment

This week's iSPOT of the Week is a video from the current IBM series that documents how clients use IBM technology. This week's iChat features a conversation with Richard Toranzo, IBM's Global Program Manager, Branded Entertainment, who explains the significance of the campaign. We're excited to...

Wednesday, Mar. 14, 2007

iChat: Mark McCrery, CEO, co-founder Podtrac

With the growing audience and number of podcasts, the opportunity to advertise in both audio and video podcasts is increasing. But at this point the advertising is limited because advertisers don't understand the medium and how to find specific podcasts to buy. iSPOT spoke with Mark McCrery, CEO...