Features
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Friday, Jul. 18, 2008
SHOOT Summer 2008 Top 10 Visual Effects & Animation Chart
Our summer Top Ten Visual Effects & Animation Chart breaks down the leading work this quarter, starting with Canon's "Journey" and Liberty Mutual's web short Lighthouse in the top two slots. The overall Chart contains a wide range of effects varied forms of animation. Click Here To Read Visual...
Friday, Jul. 18, 2008
Reading The Mid-Year Signposts
This year's SHOOT mid-term Industry Report Card taps into advertising agency creatives and producers for their takes on the first half of 2008 spanning the creative, business and media fronts. A mix of ad shop artisans--from Rich Silverstein, co-founder/creative director of Goodby, Silverstein...
Friday, Jul. 18, 2008
Team Detroit Works In Concert With Toby Keith
Add concert tour intro films to the mix of production disciplines that ad agencies are being asked to diversify into these days. Several prime examples have come to the fore in recent months, including Farmer's Daughter, a short film from Saatchi & Saatchi LA , Torrance, Calif., for client...
Friday, Jul. 18, 2008
Music & Sound: Getting On The Fast Track
In some respects, Gabe McDonough represents the evolving landscape of music in advertising. His background is in indie rock, he's been playing in bands since he was 14, and at a young age started putting out his own records. McDonough then worked at influential independent label Thrill Jockey...
Friday, Jun. 20, 2008
Agency Creative/Hispanic Advertising: A Site For Sore Eyes From CMPB
While the California Milk Processor Board's (CMPB) "got milk?" commercials out of Goodby, Silverstein & Partners , San Francisco, have attained deservedly high profile industry status over many years, the work being done on the Hispanic side for that same client only began gaining momentum in...
Friday, Jun. 20, 2008
Charles Day And Chris Tardio Return To The Industry
Charles Day and Chris Tardio--the husband-and-wife team who formed editorial house The Lookinglass Company, Chicago, in 1995 and then created a groundbreaking international editorial company via a merger in '01 with The Whitehouse , London, branching out with offices on both coasts--have returned...
Friday, Jun. 20, 2008
Texas Production: The I's Have It
While the Texas Moving Image Industry Incentive Program was signed into law by Gov. Rick Perry in September 2007, it wasn't until March of this year that the full rules for that measure were adopted. At press time, there were 120 total applications filed--primarily by production companies--for the...
Friday, Jun. 20, 2008
Cinematographers: Collaboration & Experimentation
Our DP mix this time around includes a veteran tabletop director/cameraman who's experimented extensively with the Phantom HD camera, a noted feature and commercials cinematographer whose experience entails working with lauded feature filmmaker Sam Mendes in both those disciplines, and a long-time...
Friday, Jun. 6, 2008
Artful Sweet 16 At 17th AICP Show
For the third consecutive year, bicoastal/international production house MJZ topped the Association of Independent Commercial Producers (AICP) Show at the Museum of Modern Art (MoMA) in New York, this time scoring a grand total of 16 honors. Directors Nicolai Fuglsig and Rupert Sanders led the...
Friday, Jun. 6, 2008
Recycled Commercial Looks And Feels Good As New
Using old film clips of celebrities, everyday people, even animated characters--each uttering a word or two or at most three--ad agency Draftfcb , Toronto, cobbled together the following message for a World Wildlife Fund-Canada (WWF-Canada) PSA titled "Carbon Neutral": "To make the world's first...