Features
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Saturday, Oct. 1, 2005
Finding New Talent
This week, SHOOT is highlighting its 3 rd Annual New Directors Showcase. So, for the series on agency creative, we asked a group of creative directors about finding new talent--whether directors, music companies, or editors. The questions were: How do you search out new talent--directors, composers...
Saturday, Oct. 1, 2005
Seeking And Promoting Identity
A trio of production houses played integral roles in the development and making of commercials designed to drive traffic to Nike's Web site, which enables shoppers to customize their own athletic shoes. In a sense the project underscores the creative opportunities that can emerge in the commercial...
Saturday, Oct. 1, 2005
Brawny Makes Your Day
The Brawny Man icon was for years a mustachioed, flannel-clad guy who helpfully cleaned up around the house, showing off the super-absorbency and strength of the paper towels. Awhile back, the Brawny Man got a makeover--the vaguely '70s era mustache was nixed, although he's still attired in his...
Saturday, Oct. 1, 2005
Deutsch Tells Tales For Pier 1
In its first work for Pier 1 since wining the account last fall, Deutsch, New York, has turned the focus of the chain, which offers imported decorative home furnishings and accessories, back to the product, using animation to tell stories of where Pier 1's offerings originate. In previous efforts...
Saturday, Oct. 1, 2005
Mountain Dew "Changes" Cars
Seamless visual effects take center stage in the new Mountain Dew spot, "Change/Car," out of BBDO New York, and directed by Traktor of bicoastal/international Partizan with effects by Method, Santa Monica. "Change/Car," part of a new package of ads that have the feel of videogames, opens on two...
Saturday, Oct. 1, 2005
Reflections On "Dreams"
The Sony "Dreams" project, now in its fourth year, debuted in New York earlier this week at the Ziegfeld Theater, after premiering in Los Angeles at the end of March. The short film project is presented by Sony Electronics Broadcast and Systems Division and Young & Rubicam. Although the agency...
Saturday, Oct. 1, 2005
Cutting Observations
For this week's post series, SHOOT surveyed agency creatives and producers about their relationships with editors. The questions asked were: Define your working relationship with editors. (Are you involved in the editorial process from the outset? Or do you enter the process after the editor has...
Saturday, Oct. 1, 2005
Marketers Discuss ANA Survey On Branded Entertainment
The Association of National Advertisers (ANA) held its annual television advertising forum last week (3/23) at New York's Grand Hyatt Hotel. Bob Liodice, president/CEO of the ANA, noted during his opening remarks that "the past few years have been marked by a significant transformation of the...
Saturday, Oct. 1, 2005
The Road To NAB:
For those interested in cinematography and arriving the weekend before the exhibition hall opens at the 2005 National Association of Broadcasters (NAB) Convention, April 16-21 in Las Vegas, a visit to the Digital Cinema Summit might be time well spent. Co-produced by the Society of Motion Picture...
Saturday, Oct. 1, 2005
Big Thinking At Boutiques
A new generation of creatively focused boutique shops, often started by creatives with backgrounds at major agencies, is causing considerable buzz in the ad industry, as more and more high-end clients gravitate towards them in search of marketing solutions. While creatively driven smaller shops are...