Features
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Friday, Mar. 25, 2011
Music & Sound: Evolving Roles On Advertising Agency Music Production Side
Eric David Johnson, a.k.a. DJ Bunny Ears, wasn't looking to leave New York--or for that matter, Young & Rubicam where he served with distinction as executive music producer. But over time as he was courted and more deeply explored the opportunity emerging at DDB Chicago , he was drawn to the ad...
Friday, Mar. 25, 2011
Music & Sound: Music Makes An Impactful Entrance For EXIT Public Service Video
Young & Rubicam New York joined forces with MTV EXIT (End Exploitation and Trafficking), production house Paranoid U.S., music house Black Iris, and independent sound designer Brian Emrich to produce a powerful new public service music video that raises awareness of--and funds to combat--human...
Friday, Mar. 25, 2011
A "Crude" Awakening
Among the directors profiled in this spring Directors Extravaganza, for example, are Oscar-nominated documentarian Morgan Spurlock ( Super Size Me ) whose soon-to-be-released film about product placement and brand integration in theatrical features, The Greatest Movie Ever Sold, has generated...
Friday, Feb. 18, 2011
Red Carpet Ride: Previewing The Awards Shows, Leading Contenders
"Oh my God," said Tom Hooper as he came on stage to accept the Directors Guild of America (DGA) Award for Outstanding Directorial Achievement in Feature Film. He won the honor late last month for The King's Speech during the gala DGA ceremony held in the Grand Ballroom of the Hollywood and Highland...
Friday, Feb. 18, 2011
Visual Effects & Animation: SHOOT Top Ten Chart
Have a look-see at the quarter's leading VFX and Animation spots, which showcase a wide range of genres, looks and approaches. See related article here. SHOOT Top 10 Visual Effects & Animation Chart Title Visual Effects/Animation Agency Production 1 Huggies' "Soirée" (video below) MassMarket ,...
Friday, Feb. 18, 2011
Visual Effects & Animation: Reflecting On Challenges
When one thinks of the lauded feature film Inception , one can't help but think of its director Christopher Nolan--and deservedly so. Nolan earned a DGA Award nomination for Outstanding Directorial Achievement In Feature Film. He won the Writers Guild Award for Best Original Screenplay. And Nolan...
Friday, Feb. 18, 2011
Visual Effects & Animation: A Pair Of Wild Rides: One To A Party, The Other To The Past
A baby runs amok through a party full of adults. Yet paradoxically his fast-paced reckless abandon is depicted via freeze frames in a commercial entitled "Soirée" for Huggies. The still images create a sense of frenetic motion that captures the elusiveness of the baby whose dad is in hot pursuit...
Friday, Feb. 18, 2011
Midwest Series: Will Anthem Stir Action?
The Detroit Lions did not play in the Super Bowl this month. Nor did Ford Field host Super Bowl XLV pitting the Green Bay Packers against the Pittsburgh Steelers. Yet Detroit got a big shot in the arm from the Big Game in the form of a two-minute Chrysler commercial that aired during the telecast...
Friday, Jan. 21, 2011
The Collaborative Network Behind "The Social Network"
With SHOOT's 50th Anniversary Issue and "Then, Now & Looking Ahead" series still prominent in the proverbial rearview mirror, it's apropos that we kick off 2011 with special coverage of The Social Network, a lauded film which reflects both change and a constant, in some respects underscoring...
Friday, Jan. 21, 2011
Ad Industry Forecast: Changing Tides
As 2011 gets underway, it's time for New Year's resolutions--which often aren't kept--and predictions of what's in store, which often aren't accurate. Nonetheless, SHOOT asked a cross-section of brave creative souls from advertising agencies to engage in both resolutions and prognostications...