Features
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Friday, Dec. 17, 2010
An Agency POV On Adapting, Evolving
Editor's note: Jeff Brooks, co-CEO of Euro RSCG New York, had an 11th hour change in his schedule, causing SHOOT to miss connections with him for an interview for our 50th Anniversary Issue. But rather than lose the chance to gain his feedback on an evolving marketplace and its impact on...
Friday, Dec. 17, 2010
Creative Marketer of the Year: Procter & Gamble
There's an axiom that behind great advertising is a great client. So if you believe in that adage, it's only apropos that SHOOT's Agency of the Year is Wieden+Kennedy and that our top Creative Marketer for 2010 is Procter & Gamble. Indeed Wieden's strong showing this year is due in part to its...
Friday, Dec. 17, 2010
Visual Effects & Animation: Glasses Are Half Full--3D Eyeglasses That Is, And 3D Sans Glasses
In looking back on substantive trends and developments in 2010, the visual effects community's perspective was not one filtered through rose-colored glasses as there was full recognition of economic realities. Figuratively speaking, 3D glasses were donned by many who learned lessons this year about...
Friday, Dec. 17, 2010
Visual Effects & Animation: SHOOT Top Ten Chart
Have a look-see at the quarter's leading VFX and Animation spots, which showcase a wide range of genres, looks and approaches. See related article here. SHOOT Top 10 Visual Effects & Animation Chart Title Visual Effects/Animation Agency Production 1 Kraft Foods/Planters' "Holiday Party" (video...
Friday, Dec. 17, 2010
Turning The Corner
Though the recession continues to take its toll, there were signs that the advertising industry had started to shake off some of the economic doldrums in 2010. Forecasters from ZenithOptimedia to Magna Global began to revise upwards their borderline gloomy projections for U.S. and North American ad...
Tuesday, Nov. 30, 2010
Fifty Years By The Decade
Consider the following pages as being akin to a stroll down memory lane--with admittedly some memories more pleasant than others--seen through a mix of headlines, and representative work of each decade from the 1960s on. Though the pages ahead are just a sampling of what appeared in the pages of...
Tuesday, Nov. 30, 2010
Future Speak: Looking Ahead
Regarding his vision for the future, David Lubars, chairman/chief creative officer, BBDO North America , laughs. At first blush, asking him--as we did in our "Then, Now and Looking Ahead" yearlong series--to gaze into his proverbial crystal ball would seem a plausible query given his track record...
Tuesday, Nov. 30, 2010
Then & Now: Past and Present
In interviewing a cross-section of the industry over the past year for our "Then, Now and Looking Ahead" series of features leading up to SHOOT's 50th Anniversary, we have had divergent views yet some recurring themes--prominent among the latter being the paradox of needing to embrace change while...
Tuesday, Nov. 30, 2010
Mentorship: Lending A Hand
While I share remembrances of agency creative Mike Koelker and production house exec Frank Tuttle in my personal reflections on mentorship in my welcoming column for this 50th Anniversary Issue, another person came immediately to mind when I began writing the intro to this feature heralding...
Tuesday, Nov. 30, 2010
Spawning Grounds: Nurturing Growth
Inexorably intertwined with mentorship are those companies that have proven to be spawning grounds for talent over the years. Though the following is a far-from-comprehensive rundown, an informal survey of industry folk repeatedly yielded the names of several shops that have or have had a...