Features
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Friday, Oct. 24, 2008
Don't Bank On It
If banks aren't even lending to other banks, how can production houses be expected to continue to get short-term loans in order to combat the perennial slow payment/cash flow problem on spot projects? For that matter how can production companies be expected to serve as bankers for multi-national...
Friday, Oct. 24, 2008
Dillon, Dickerson Team For CALL+RESPONSE
When director Brandon Dickerson, whose commercialmaking home is kaboom productions , San Francisco and Los Angeles, first heard singer/songwriter Justin Dillon's desire to draw attention to the truth about the human slave trade problem today, he knew he had to strongly commit to the cause in some...
Friday, Oct. 10, 2008
Argentina And Brazil Offer A New, Decidedly Positive Definition For The Term "Going South"
When things go south, that conventionally means they're taking a downward turn. But in the case of going South America, business and infrastructure have been going up--though there are concerns about the world economy and its recent, current and future impact on the state of production business...
Friday, Oct. 10, 2008
Visual Effects and Animation: Taking The Sting Out And Putting Style In Automotive Advertising
Honda Fit's "Mecha-Mosquitoes"--a commercial in which hybrid mosquito/gas guzzling cars (circa the 1960s) prey on fuel tankers but meet their match when they try to assault a Fit--and Audi A4's "Living Room," a visual tour de force which moves us through a living room that elegantly forms and...
Friday, Oct. 10, 2008
Visual Effects & Animation: SHOOT's Top Ten Chart
Have a look-see at the quarter's leading VFX and Animation spots, which showcase a wide range of genres, looks and approaches. Click Here To Read SHOOT's Visual Effects & Animation: Finding The Key To Crossover Click Here To Read SHOOT's Visual Effects and Animation: Taking The Sting Out And...
Friday, Oct. 10, 2008
Visual Effects & Animation: Finding The Key To Crossover--The Long And Short Of It
With crossing over between long-form and short-form fare a way of professional life for visual effects/animation studios, the dynamic of how one informs the other has taken firm hold. Feature visual effects experience can have a significant influence on a studio's spotmaking endeavors, for example...
Friday, Oct. 10, 2008
Phone Home And Away
If you were in Beijing during the Summer Olympics and had the properly equipped Bluetooth cell phone, you could have seen select Coca-Cola commercials on the mobile run while at Olympic stadia, arenas and playing fields as well as at restaurants and other hot spots sprinkled throughout Beijing and...
Friday, Oct. 10, 2008
Short Goes Long Way To Showcase AMP Talent
The Association of Music Producers (AMP) premiered the short film The Third Millennium: 2000--Present at "AOL AMP'd UP!. Presented by Platform A," Advertising Week V's opening night concert at the Nokia Theatre in New York City on Sept. 22. The soundtrack, composed and produced by AMP-member...
Friday, Sep. 26, 2008
Pushing The Envelope, Please
"The envelope, please." During the Creative Arts Emmy Awards ceremony held earlier this month at the Nokia Theatre in Los Angeles, there was the obligatory hush over the capacity audience for a brief moment until the presenter read out that this year's primetime commercial Emmy was going to Bud...
Friday, Sep. 26, 2008
DTV Transition: Flipping The Switch: Part II
In our Aug. 15-Sept 11 issue, SHOOT canvassed production, post and VFX professionals about the pending transition to digital television (DTV), including HD. We also reported in that edition on the Association of National Advertisers' (ANA) white paper titled "The Digital TV Transition: Production...