Starting in March, Richard Hall will take the role of marketing director for KFC U.K. and Ireland. The move comes after the promotion of Jack Hinchliffe to chief marketing officer in September of last year. Hall, who is currently head of value, membership and loyalty for Tesco, is a seasoned marketer with 15 years’ experience under his belt and a passion for understanding customer behavior to help drive commercial success. At Tesco, Hall led the relaunch of the business’ Own Brand offer, was the author of the retailer’s Plant Based strategy and consistently championed creativity and digital media receiving multiple awards for the work. Most recently, his team launched Tesco’s Aldi Price match and Clubcard Prices, resulting in over one million new active Clubcard members...