VR
Tomorrow's retail stores want to take a page from their online rivals by embracing advanced technology — everything from helpful robots to interactive mirrors to shelves embedded with sensors.
The goal: Use these real-world store features to lure shoppers back from the internet, and maybe...
Mach1 Rolls Out Spatial Audio Format For VR/AR
VR audio technology company Mach1 announced its patent-pending Mach1 Spatial Audio Playback Format. The new format will be integrated with The New York Times’ new NYT VR application for iOS, Android and...
Bicoastal m ss ng p eces has hired Catherine Day as head of VR/AR/360 and added VR director Sam Smith to its roster. The moves fortify the production and entertainment company’s already established pedigree in virtual reality storytelling which includes delivering one of the first commercial VR...
Here's a series that aims to break rules in every direction.
Though it unfolds in 360-degree virtual reality, "Invisible" is a scripted tale of sci-fi corporate treachery that draws from a century's worth of 2-D filmmaking lore.
"Invisible" will feel familiar to any fan of...
Sony isn't the first to make virtual reality a reality, but in waiting, the company has delivered a worthy experience that's cheaper, more comfortable and more convenient than the two high-end systems already out.
That could help boost a technology that's had a rocky start.
After...
The Interactive Advertising Bureau (IAB) and its Mobile Marketing and Digital Video Centers of Excellence released “Is Virtual the New Reality?: A Market Snapshot of VR Publishing and Monetization.” This comprehensive report explores virtual reality’s promise and pitfalls as “the next big thing...
Samsung just released its third virtual-reality headset for its Galaxy phones, while Facebook's Oculus business and HTC have been shipping more powerful systems connected to high-end personal computers. Sony also has an upcoming system for its PlayStation game console.
Yet many people...
Jon Favreau has brought talking animals and smart-alecky superheroes to the big screen. For his next project, he's luring miniature goblins into virtual reality to become one of the first major filmmakers to create an original work using VR.
The filmmaker, who worked on promotional VR tie...
In a new project with National Geographic, Barack Obama becomes the first sitting U.S. president to project himself into virtual reality - in this case, a 360-degree representation of Yosemite National Park.
The 11-minute VR video, narrated by Obama, is one part paean to the wonders of...
This is the first in a series of VR & AR sponsored features.
In SHOOT’s just released Mid-year Survey, Vic Palumbo, partner, director of production at Deutsch, noted that the industry has seen virtual reality and augmented reality go mainstream. Regarding VR and AR...