News
IC(approximately), a New York-based convergent media production facility, has finished construction of its audio studio. Located in the firm's 30,000-square-foot space, this new audio studio is the latest addition to the IC(approximately) complex, which also has four editing suites, three motion...
Steve Ford Music has launched a Hispanic spot music division, Periquito Music. Both entities are based in Chicago.
Composer/producer Alejandro Valencia was named to head Periquito (Spanish for "parakeet") after working informally with Steve Ford Music over the past few months. In that...
Editor David Trachtenberg has joined Santa Monica-based post house Cosmo Street. For the past five years, Trachtenberg had worked as an editor at production companies headed by executive producer John Clark: first atminus 30 Films, and then at B-17, the editorial division of Boxer Films....
Sound designer Chuck Smith has joined Hank Smith Music, San Francisco. Smith's most recent commercial roost was MacKenzie Cutler Editorial, New York, where he was the in-house sound designer until 1999. Some of his credits there included Ikea's "Pit Crew" via Deutsch, New York; British Airways...
Bicoastal/ international Partizan has formally launched a music video division, hiring executive producer Janet Eisner to head it up.
Eisner, based in Los Angeles, comes to Partizan after four years as executive producer of music videos at bicoastal The Artists Company and its sister shop...
Internet advertising and marketing was the focus of "What's Working; What's Not," the title of the American Association of Advertising Agencies (4A's)/Association of National Advertisers (ANA) e-business conference and trade show, held last month (1/18-19) in New York.
Assorted executives...
In recent months, several advertisers have showcased the songs of major recording artists. Nissan, Nordstrom's and others have used tunes from Moby, and Jaguar used Sting's single "Desert Rose" to promote its cars. In a move to make recording artists more readily available to compose original...
Some ad agencies have music producers who work as part of their production department, but Leo Burnett USA, Chicago, has set up a division, Music Aid, solely devoted to finding music for spots. Composer Ira Antelis, who formerly headed the now defunct Chicago-based firm Antelis Music, heads up...
Otherworldly images and fantasy-laden concepts dominate SHOOT's top three music and sound design tracks. In Sony PlayStation's "PlayStation 9," a video game system becomes the ultimate virtual reality game, with spores entering a player's nose to heighten the experience. A track worthy of the...
SHOOT chooses the top 10 music and sound design tracks for the winter. Who made the cut? Check out the chart to find out.
"Surreal Trio" examines how the tracks for the top three ads on the chart were created. The triumvirate of spots-for the likes of Sony PlayStation, the Sony...