Tuesday, September 25, 2018

Malik Vitthal

Sunday, Sep. 9, 2018

Procter & Gamble’s “The Talk” won the primetime commercial Emmy on Saturday (9/8) during the first night of the Creative Arts Emmy Awards weekend at the Microsoft Theater in Los Angeles. 

Created by BBDO New York and directed by Malik Vitthal of The Corner Shop, “The Talk” is part of...

Tuesday, Jul. 31, 2018

BBDO New York has a storied Emmy history, dating back to 1997 when it won the very first primetime commercial Emmy Award for HBO’s “Chimps,” directed by Joe Pytka.

Since then, BBDO NY has been nominated 15 more times, winning again in 2006 for FedEx’s “Stick,” helmed by the directing...

Friday, Aug. 11, 2017

It's a simple message: Beware of racism in the United States.

But Procter & Gamble took a calculated risk with its ad that features black mothers speaking to children about racial bias through the decades. The company says it knew there might be a backlash — and the ad has been...

Tuesday, Apr. 5, 2016

Malik Vitthal, whose feature directorial debut Imperial Dreams won the Audience Award at the 2014 Sundance Film Festival, has joined the roster of The Corner Shop for commercials and branded content in the U.S. market. This marks Vitthal’s first career representation in the ad arena....

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