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Monday, Oct. 29, 2018
“It was a gift,” affirmed Malik Vitthal. “Back when I was a P.A., BBDO was the dream company I wanted to work for. And Procter & Gamble was a dream client with work like the ‘Thank You, Mom’ campaign, sharing these different mothers’ stories. It was the kind of work I aspired to as a...
Sunday, Sep. 9, 2018
Procter & Gamble’s “The Talk” won the primetime commercial Emmy on Saturday (9/8) during the first night of the Creative Arts Emmy Awards weekend at the Microsoft Theater in Los Angeles.
Created by BBDO New York and directed by Malik Vitthal of The Corner Shop, “The Talk” is part of...
Tuesday, Jul. 31, 2018
BBDO New York has a storied Emmy history, dating back to 1997 when it won the very first primetime commercial Emmy Award for HBO’s “Chimps,” directed by Joe Pytka.
Since then, BBDO NY has been nominated 15 more times, winning again in 2006 for FedEx’s “Stick,” helmed by the directing...
Friday, Aug. 11, 2017
It's a simple message: Beware of racism in the United States.
But Procter & Gamble took a calculated risk with its ad that features black mothers speaking to children about racial bias through the decades. The company says it knew there might be a backlash — and the ad has been...
Tuesday, Apr. 5, 2016
Malik Vitthal, whose feature directorial debut Imperial Dreams won the Audience Award at the 2014 Sundance Film Festival, has joined the roster of The Corner Shop for commercials and branded content in the U.S. market. This marks Vitthal’s first career representation in the ad arena....