The Best Work You May Never See
Set in a suburban family home, initially this spot presents an unremarkable slice-of-life approach. But the dialogue—delivered in a bustling, everyday tone—soon reveals that we're really witnessing the prelude to a slice of death.
In this poignant piece for the Traffic Safety Bureau of...
Sunlight bathes an idyllic still life of a kitchen. But this :30 soon turns dark, proving that life can be lonely at the top. At the outset a perfectly normal baked potato sits naturalistically inert, on a plate atop the microwave. But this tater has had a shock, and he turns jumpy. Surveying...
Making millions of dollars a year to play a boys' game sounds like nirvana. What's not to like? But Major League Baseball isn't all a bed of roses—as "Counselor," a :30 conceived by Seattle ad agency Copacino, humorously attests.
The spot opens on a counselor, who's addressing an unseen...
Using television seems incongruous with promoting the value of literature. But the Amazon.com spec spot "It" bucks conventional wisdom and manages to make an eloquent case for the enduring power of a good book, especially when it is read by a very young person.
"It" depicts a woman on a...
Something is falling—and it's not the sky—in "Flying Fish," a :30 out of Vancouver, B.C., ad agency Rethink that promotes the A&P/Dominion grocery store chain. Directed by David Levin of bicoastal/international hungry man, the ad opens on a mailman walking away from the camera in a peaceful...
An empty, unmade bed is the focal point of this regional :30 promoting Nike's ACG line of sports apparel. The wood-paneled room is almost spartan; recessed in the back wall room is an aquarium, its oxygen apparatus bubbling away.
Heavy clothing lies rumpled on the unkempt bed. A male...
This :60 for software firm Sybase is set against a stark, white background. It opens with two men facing off across a tennis net. They are limbering up for a grueling match—the oddity being that each is desk bound, armed with a laptop computer instead of a racket.
Once properly warmed up...
The spot plays like a documentary, making it the fitting vehicle to help promote the upcoming DoubleTake Documentary Film Festival (DDFF). Titled "India," the :30 shows us a typical day on the Ganges River, a.k.a. "the holy river," where people bathe, wash clothes, dump garbage—and get their...
In a way not originally intended, in the West Coast areas that have since been hit by rolling blackouts due to power shortages, this :30 for Portland, Ore., easy-listening radio station K103 hits home. It humorously demonstrates how things can turn ugly in a fleeting moment.
The spot...
Everything about this spot—except the punchline—plays like a scenario in which we viewers are seemingly a step ahead of what's about to happen. A car full of boisterous teenage boys, their radio blasting out high-decibel music, speeds along a rural road. Clearly this noisy joyride is going to...