Super Bowl advertising
On the field, the Los Angeles Rams and Cincinnati Bengals played a nail biter during Super Bowl 56, with the Rams emerging victorious.
Off the field, Super Bowl advertisers were in a tough competition of their own. Advertisers shelled out up to $7 million for 30 seconds of airtime during...
Super Bowl advertisers this year want Americans to forget about pandemic woes and focus on the future: of electric vehicles, mind reading Alexas, robots and cryptocurrency -- and also to harken back to the nostalgic past of '90 movies like "Austin Powers" and "The Cable Guy."
The Los...
With the Tampa Bay Buccaneers dominating the Kansas City Chiefs, there wasn’t much suspense over the outcome of Super Bowl LV. So in a game not close enough to hold viewer interest throughout, the question became would the commercials at least in part pick up the slack?
In some respects,...
During this year's Super Bowl, the Tampa Bay Buccaneers reigned supreme on the field. During advertising's biggest night, there were hits and misses as well. Overall, this year's crop of Super Bowl ads focused on light humor that strove to entertain and connect. But that made the few ads that...
Super Bowl ads each year offer a snapshot of the American psyche. And this year, it's a doozy.
After a year of pandemic fear and isolation, a tumultuous election capped by a riot at the Capitol, and periodic uncertainty as to whether there would even BE a Super Bowl, marketers have to...
What a difference a year makes. Fox sold out ad inventory for the 2020 Big Game back in November 2019. Fast forward to today, well into January, and CBS still has commercial slots open for Super Bowl LV at an asking price of $5.5 million for 30 seconds. Last year’s Super Bowl generated $489...
With the Kansas City Chiefs coming from behind in a fourth quarter rally to defeat the San Francisco 49ers, the Super Bowl held viewer interest throughout--which is a good thing for advertisers who paid up to $5.6 million for a :30 time slot. At least they could count on audience attention from...
In the real world, political primaries are looming, impeachment is ongoing and heavy news never seems to stop. But during commercial breaks in the Super Bowl, advertisers did their best to serve up an antidote heavily spiked with fun.
True, political ads did invade the game, with...
When Americans crack open a cold one during Sunday's Super Bowl, it might not be a traditional domestic beer.
Sales of classic beers like Bud Light have been dropping for nearly a decade as new choices hit the shelves. First, it was a host of craft beers. Now, there are fizzy, fruit-...