Features
A tale of two ad initiatives--one in which the virtues of Spanish-language television are cleverly extolled, the other in which the perils of smoking are conveyed to both the mainstream Anglo and Hispanic markets in the same spot.
Yet while on the surface these two approaches seem...
The most significant global economic turndown in most of our lifetimes has taken its toll everywhere, and the Northern California marketplace has hardly been immune from major, far-reaching repercusssions.
Indeed there has been attrition in the Bay Area, among the notable examples being...
COMEDY
Chris Franklin
Big Sky Editorial
Planters
"Perfume" :60
Mark Morton
School
Subaru
"Car Wash" :60
Robert...
View the spots and learn more about the companies and people behind the great range of music, sound design and audio post represented in the selections for this Spring's SHOOT Top 10 Spot Tracks Chart. ...
Spring is a magical season, a time for renewal and a fresh start. And we're definitely getting fresh in this spring edition of SHOOT's Directors Series. Even in our individual profiles of accomplished directors who are helping to shape advertising in traditional and new forms, there's a...
At press time, General Motors (GM)--which already received $13.4 billion in federal loans since late last year--was asking Washington, D.C., for another $16.6 billion to stave off bankruptcy.
The company has submitted a plan to the U.S. Treasury...
As covered in this issue's lead story, the economic squeeze is tightening on commercial production houses. Indeed the financial pressures being exerted in the marketplace--particularly the slow payment dynamic--proved to be a significant factor in the closure of longstanding production company...
Director John Zissimos, formerly of bicoastal/international Hungry Man, has joined Fools and Horses, the Los Angeles-based production house headed by owners/executive producers Shelly Townsend and Cyn Guzman, for...
The largest film and television studio lot east of California will soon become even larger.
EUE Screen Gems Studios in Wilmington, North Carolina, has broken ground on Stage 10, the third largest stage in the U.S. and the only one of its...
To be clear, there's no replacing commercial music/sound houses with advertising and marketing sensibilities from which emanate original music and sound design for spots and other forms of advertiser content.
Yet at the same time there's no denying that the landscape of music for...