Tom Johnstone has joined 72andSunny as group strategy director, working alongside the Samsung team. He comes over from the U.K. where he was most recently at AMV BBDO, developing strategy for brands like Guinness, Motorola and Footlocker as well as the U.K. Government Transport, Health and Environmental Departments. Having a strong passion for work that creates social change, Johnstone was also an integral part of the “MakePovertyHistory” (known as “ONE” in the US) and “IF” campaigns that tackled hunger.
“I’ve known Tom for years and always thought he’d be a perfect fit for 72andSunny--with his approach to strategy, rigor in thinking, and creativity in expression,” said Matt Jarvis, 72andSunny’s chief strategy officer and partner.