Creative production company Derby has promoted Eli Ash to head of production. Ash joined Derby last year as sr. producer and has produced numerous commercial and music video projects for the company. In her new role, she will supervise production for Derby’s commercial and music video units, oversee budgets and crew assignments, and act as client liaison.

Ash’s credits at Derby include The Beautiful and the Damned, a “visual album” for rapper G-Eazy and RCA, and directed by Derby’s Bobby Bruderle. She served as both producer and post producer on the project. “It started out as a single music video that we developed into five videos encompassed in a short film with a very cinematic approach,” she recalled. “It was very exciting and something we’re really proud of.” Other key projects for Ash include a SweeTARTS campaign, directed by John Poliquin, in which a backyard crowd is showered by candy treats (shot at 1000fps) and a multi-spot campaign for Honda.

Ash’s background includes diverse experience in advertising, branded content, reality television and music videos. She has produced content for NBC, ABC, A&E, BBC, MTV, The Travel Channel, The Food Network, Discovery Science, PBS, Sesame Workshop and Viacom. Her advertising experience includes work for such brands as Warner Bros. Records, Nike, GM, BMW, The Nobel Peace Prize, OXFAM Crisis Action, GQ, Vogue, Complex and Vice Media.

Derby represents a diverse roster of directorial talent, including Poliquin, Bruderle, The Bozzwicks, Catherine Orchard, Josh Hayward, Lucas Borras, Nickolas Duarte, Roberto Serrini, Ryan Balas and Shomi Patwary. Mary Crosse is Derby’s EP.