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    Home » Sony reports declining profit but expects a record for this year

    Sony reports declining profit but expects a record for this year

    By SHOOTFriday, May 8, 2026No Comments2 Views     In 2 day(s) login required to view this post. REGISTER HERE for FREE UNLIMITED ACCESS.
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    A logo of Sony is seen at the headquarters of Sony Corp. on May 10, 2022, in Tokyo. (AP Photo/Eugene Hoshiko, File)

    By Yuri Kageyama, Business Writer

    TOKYO (AP) --

    Japanese electronics and entertainment giant Sony Group Corp. reported a 3.4% drop in its annual profit but projected Friday a comeback to record profits for the current fiscal year.

    Tokyo-based Sony’s net profit for the year through March totaled 1.03 trillion yen ($6.6 billion), down from 1.07 trillion yen in the previous fiscal year.

    Ending a plan to release an electric vehicle with Japanese automaker Honda Motor Co. hurt its earnings. Rising costs of computer chips also bit into profit and remain a concern, according to Sony, which has film, music and video-game operations.

    Sony is forecasting a 1.16 trillion yen ($7.4 billion) profit for this fiscal year, which would be a record for the company and a 13% jump from the year that just ended.

    Annual sales at Sony for the fiscal year that just ended rose 3.7% from the previous year to nearly 12.5 trillion yen ($8 billion), boosted by hit films such as the latest in the ” Demon Slayer” series and “Kokuho,” and by healthy demand for games and network services.

    On a quarterly basis, profit at Sony, which is behind the Bravia and PlayStation brands and the “Spider-Man” movies, fell 63% to 83 billion yen ($529 million) from 224 billion yen in the same period a year earlier.

    Quarterly sales edged up 8% to 3 trillion yen ($19 billion), said the company, whose musical artists include Bad Bunny and Sza.

    Sony is counting on healthy sales from its upcoming films, such as “Spider-Man: Brand New Day” and “Jumanji: Open World,” to boost its bottom line for the current fiscal year.

    Also Friday, Sony said it would spend up to 500 billion yen ($3.2 billion) to buy back up to 230 million shares.

    Sony stock, which has been trading at about 3,000 yen ($19) lately, gained 1% on Friday.

    You have limited-time access to this page, (Access is valid until: 2026-05-10)
    News Categories:News Briefs
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    Tags:Demon SlayerJumanji: Open WorldKokuhoSonySpider-Man: Brand New Day



    Felipe Serradourada Guimaraes takes creative reins at BBH UK & Ireland

    Thursday, May 7, 2026
    Felipe Serradourada Guimaraes

    BBH London has named Felipe Serradourada Guimaraes as chief creative officer, U.K. and Ireland, with overall leadership of the agency’s creative direction and shaping the creative team’s structure and culture.

    Previously executive creative director for BBH London, Serradourada Guimaraes also adds creative responsibility for BBH Dublin to his remit. He continues working in close partnership with CEO Karen Martin and global chief creative officer Alex Grieve.

    Serradourada Guimaraes has been a creative tour de force for BBH London and overseen multiple award-winning and iconic campaigns. From ripping up the OOH rulebook with Tesco ICONS, to Burger King’s “Bundles of Joy” work, which sparked a national debate, and Mentos’ takeover of Fortnite with “Fizzooka,” his unapologetic, culturally impactful work has won multiple awards including three Cannes Lions in 2025.

    In 2026 so far, he has already overseen several impactful campaigns including Tesco’s “Fruit Giant” and “Need Anything From Tesco?” work, Burger King’s humorous “Whopper of a Finish” marathon ads, Missing People’s hard-hitting “Based on a True Story” and Chupa Chups’ smart and inventive “Impossible” lollipop packaging.

    He has also been evolving the shape of the creative department itself with the appointment of Charlene Chandrasekaran as deputy executive creative director in January, and Stephanie McArdle as head of design a month later--a move signaling his intention to ensure design excellence is embedded into everything BBH does.

    BBH CEO Martin said, “Felipe truly embodies our relentless belief in the power of creativity at BBH and he absolutely deserves this promotion. At a time when our industry needs creativity more than... Read More

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