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    Home » Video-game maker Nintendo raises Switch price, forecasts lower profits

    Video-game maker Nintendo raises Switch price, forecasts lower profits

    By SHOOTFriday, May 8, 2026No Comments74 Views
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    A Nintendo sign is seen outside Nintendo's official store in the Shibuya district of Tokyo, Jan. 23, 2020. (AP Photo/Jae C. Hong, File)

    By Yuri Kageyama, Business Writer

    TOKYO (AP) --

    Nintendo’s annual profit surged 52% in the last fiscal year, lifted by solid sales of its Switch 2 machines and software, the company announced Friday.

    The Japanese video-game company behind the Super Mario and Pokemon franchises also announced it was raising prices, citing challenging business conditions.

    It recorded a 424 billion yen ($2.7 billion) net profit for the fiscal year that ended in March, up from nearly 279 billion yen the year before.

    Annual sales rose 99% to 2.3 trillion yen ($15 billion) from 1.2 trillion yen a year earlier, as demand for Switch 2 held up, although sales for the first-generation Switch declined.

    Nintendo said it was raising the Switch 2 price in Japan to 59,980 yen ($382), effective May 25, from 49,980 yen ($318), “in light of changes in market conditions, and after considering the global business outlook.”

    In the U.S., the price will rise to $499.99 in September, from $449.99.

    Nintendo, which is based in the ancient Japanese capital of Kyoto, did not go into details. But all major Japanese exporters are having to cope with U.S. President Donald Trump’s tariff hikes and other higher costs that have been worsened by the war in Iran.

    Nintendo Co., which did not break down quarterly results, expects an 11% decline in profit for the fiscal year through March 2027, to 2.1 trillion yen ($13 billion). The projection takes into account the planned price hikes.

    On the plus side, Nintendo’s film “The Super Mario Galaxy Movie” has grossed more than $800 million since its release a month ago.

    Among its recent successful game software offerings were “Mario Kart World” and “Donkey Kong Bananza.”

    The game “Tomodachi Life: Living the Dream” has sold more than 3.8 million units since going on sale two weeks ago.

    Nintendo expects to sell 16.5 million Switch 2 machines in the fiscal year through March 2027, down nearly 17% from 19.86 million in the last fiscal year. It also forecast that Switch 2 software sales will continue to grow, at 60 million, up 23% from 48.7.

    It’s common for game machines to sell briskly right after they are launched and then see sales decline. Game software tends to continue growing. The Switch is a hybrid game machine, functioning both as a home console connected to a display, or as a portable handheld.

    Nintendo promised more software titles for the Switch 2 this year, including from other creators, including the latest “Final Fantasy.”

    Nintendo’s stock price jumped 3.6% after earnings were announced.

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    News Categories:News Briefs
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    TBWA\Worldwide’s Chaka Sobhani to preside over LIA TV & Cinema and Online Film Jury

    Wednesday, June 10, 2026
    Chaka Sobhani

    Chaka Sobhani, global chief creative officer of TBWA\Worldwide, has been named president of the LIA TV & Cinema and Online Film Jury, which will convene for 2026 judging at Encore @ Wynn Las Vegas from September 25-October 3. Sobhani began her career in television before setting up ITV’s first in-house creative agency. She previously held creative leadership roles at Mother, Leo Burnett and DDB Worldwide where she was instrumental in winning global recognition, including Global Network and Agency of the Year honors across every major awards show. Sobhani said, “I couldn’t be more excited or honored to be president of this jury. Film is still such an important medium and a place where ideas and craft can come to life in a way that moves people like no other. As always, I’m excited to see the best of the best from across the world, and to spend time with this incredible jury diving into the work and debating what represents the gold standard from the past 12 months.” Christina Shaw, VP-awards director, LIA, said, “There are a lot of heavy hitters in the jury room. This means that the stakes will be raised and only the best work will make the cut. This is what LIA is all about--setting and raising the benchmark for creative excellence higher with each passing year.” Sobhani presides over the 2026 TV & Cinema and Online Film Jury which consists of: Samira Ansari, U.S. CCO, Grey New York; Lu Hagl, CCO, Saatchi & Saatchi Germany; Aaron Koh, CCO, GOVT VCCP, Singapore; Kanit Mingmuang, ECD, Wolfbkkk, Bangkok; Tista Sen, founder, TistaThinks, Mumbai; Shauna Seresin, co-founder, Minerva, New York; Joel Simon, CEO/CCO, JSM New York; Tim Snape, creative partner/founder, Pablo, London; Lolly Thomson, joint global CCO, M+C Saatchi Group; and... Read More

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